SOURCE: BrightTALK

BrightTALK

November 01, 2013 08:00 ET

BrightTALK and Eloqua Partner to Connect Content Marketing to Revenue

SAN FRANCISCO, CA--(Marketwired - Nov 1, 2013) - BrightTALK, the rapidly growing marketing platform powering webinars and videos for business professionals, announced today the launch of BrightTALK for Eloqua on the Eloqua AppCloud.

BrightTALK for Eloqua makes it easy to optimize sales and marketing performance by integrating BrightTALK with Eloqua to transfer the registration and engagement data from a BrightTALK Channel to records in Eloqua. This enables sales teams to respond rapidly to the buying behaviors of video and webinar audiences and close business faster.

"Marketers today are challenged to demonstrate their contribution to revenue," said BrightTALK CEO Paul Heald. "Creating compelling content is the start to winning audiences and nurturing them into sales. Knowing about the interests of each member of the audience through their interaction with content provides meaningful insight that sales teams can leverage in their conversations to create more opportunity. With BrightTALK for Eloqua it is easier than ever to deliver this information to sales in real-time to close more business and show the impact of content marketing programs on revenue."

"We're delighted to have BrightTALK as our latest addition to the Eloqua AppCloud," said Steve Woods, VP of Software Development at Oracle and former CTO at Eloqua. "The ability to add data from BrightTALK to score leads and trigger marketing campaigns through Eloqua is a huge win for modern marketers."

BrightTALK also helps marketers populate Eloqua with new leads. When marketers create videos and webinars through BrightTALK Channels and attach white papers, marketing collateral and web pages, they can publish their content across the Web or on BrightTALK. Thousands of professionals find and view content on BrightTALK every day. By accessing relevant audiences in professional communities, BrightTALK customers can extend their reach and grow their audience, generating leads for their business. Dashboards provide real-time visibility into the impact of marketing programs on revenue, helping businesses be even more successful.

BrightTALK for Eloqua is currently available on the Eloqua AppCloud at http://topliners.eloqua.com/docs/DOC-4290.

 About BrightTALK
BrightTALK provides a video and webinar platform for professionals and their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the technologies that BrightTALK has created.

About Eloqua
Eloqua, a wholly-owned subsidiary of Oracle, is the leading provider of modern marketing automation and revenue performance management software that helps ensure every component of marketing works harder and more efficiently to drive revenue. Eloqua's software is now the centerpiece of the Oracle Marketing Cloud. Companies across a wide range of industries rely on Eloqua's cloud-based software, professional services and education programs to help them automate marketing processes across multiple channels, target and nurture prospects and deliver highly qualified leads at a lower cost to sales teams. For more information, visit www.eloqua.com, subscribe to the It's All About Revenue blog, call 866-327-8764, or email demand@eloqua.com.