SOURCE: BrightTALK

BrightTALK

December 14, 2010 11:00 ET

BrightTALK Enables Marketers to Drive Demand Using Online Events and Video

SAN FRANCISCO, CA--(Marketwire - December 14, 2010) - Video is poised to dominate the way we receive content. According to Gartner's "Top 10 Technologies for 2011" report, "over the next three years, video will become a commonplace content type and interaction model for most users, and by 2013, more than 25 percent of the content that workers see in a day will be dominated by pictures, video or audio." This will without a doubt influence the purchasing cycle. Eccolo Media's 2010 B2B Technology Collateral Survey found that 49% of people who purchased technology cited online video as "influential collateral" when making purchasing decisions (up 75% from the previous year).

This user trend is being picked up by marketers, who are increasing the use of rich media in their digital marketing mix. According to Marketing Sherpa's 2011 B2B Benchmarking report, 92% of marketers find online events to be an effective marketing tool. Video also helps search rankings -- according to Forrester, they are 53 times more likely to appear on the first page of search results.

"We use a lot of video in a lot of different formats to tell a story during the awareness, preference and consideration phases," said Michelle Patterson-Megarry, Global Marketing and Brand Manager at Intel during the recent BrightTALK™ Demand Generation Summit.

BrightTALK is very familiar with these trends, as the company provides online events for professionals and their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the online event technologies that BrightTALK has created.

To help marketers provide engaging content to audiences BrightTALK has now made it easier to combine live and recorded video with audio webcasts in a single rich media destination. Paul Heald, CEO of BrightTALK, explains, "This latest feature release enables customers to add live and recorded videos to an online events channel, which can be embedded on a website and distributed through social media. Users previously were able to deliver online events using audio and slide functionality and with the launch of new video features, users can now combine their live events and video to further enhance interactivity and engagement."

The new features BrightTALK offers will help companies extend their reach to prospects and customers though the enhanced video experience. It allows you to add recorded video directly into your archive or schedule and run your own live video broadcasts. Those who already have videos prepared can add them into a BrightTALK™ Channel, so that all of your videos and live online events can be in one place for people to browse. 

BrightTALK can also help you find the right audience. BrightTALK™ Summits connect thought leaders to an engaged community of professionals. If you don't have any videos or need help with video production, the experienced BrightTALK™ Services team provides a range of services to ensure you produce compelling and professional video content to engage your audience. 

Whether you need content, distribution or audience, these new offerings position BrightTALK to help you engage your target audience and accelerate your sales cycle.

To learn more about these features, please visit http://www.brighttalk.com/pages/product-services/brighttalk-channels

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About BrightTALK
BrightTALK provides online events for professionals and their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the online event technologies that BrightTALK has created.

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