March 10, 2011 17:50 ET

BrightTALK Helps Businesses Get Social

Learn How Businesses Drive Growth and Innovation With Social Technologies

SAN FRANCISCO, CA--(Marketwire - March 10, 2011) -

WHAT: Week-long Social Business Summit Series hosted by BrightTALK™

Interact with leading businesses, marketing and technology experts to understand how the increasing pressure to streamline processes and drive a more efficient and productive workforce has created a new set of technology tools for business leaders to meet these challenges.

"Social media is no longer just a tool for keeping in touch with friends or sharing your opinions about products and services," articulated Jan McDaniel, CMO at BrightTALK. "Companies are now looking to use social media to initiate conversations with their customers, while also using it as a tool for internal collaboration to improve efficiencies and ease communication across various departments and geographies." These changes raise concerns for IT departments working to implement social business software and secure company data across the different social platforms.

BrightTALK is hosting Social Business Week to address the cutting-edge ways that businesses are becoming social, internally and externally, and providing a forum for business professionals to learn how to benefit from an increasingly social workplace. This free, interactive webcast series gives you the opportunity to gain valuable insights from influential business decision makers, IT and marketing professionals on strategies and tactics for leveraging these new tools to create a more social business. Audience members will find ways to use metrics to communicate the value of their social efforts and learn how different job functions can use social technologies to contribute to their line of business, regardless of industry.

The global presenter lineup will include case studies, best practice advice, innovative solutions, and roundtable panel presentations from leading organizations including IDC, OWASP, Aberdeen Group, Forrester Research, Frost & Sullivan, Accenture, Ponemon Institute, Cato Institute, Adobe, Websense, Fortinet, SAP, Cisco, Thomson Reuters, National Instruments, Digg, HP, Jive Software, CA Technologies, LinkedIn, EMC, Intel, Viadeo, and many more.

WHEN: Monday, March 14 - Friday, March 18, 2011 -- see the schedule for specific times, topics, and speakers. (After being presented live, all webcasts will also be immediately recorded and available for on-demand viewing.)

WHERE: The webcasts are available to be viewed free on BrightTALK:

March 14: Opening Roundtables ( -- Presentations include: Taking B2B Social Media to New Heights; The Great Privacy Debate - To Track or Not to Track?; Business Gets Social: What's Your Strategy?; Role of the Social Media Marketing; Social Media Policies

March 15: Enterprise Collaboration Tools & Strategy ( -- Presentations include: Get Social Without Compromising Enterprise IT Standards; Cracking the Code on Web 2.0 - Social Media in HR; What Marketers Need to Know About Social CRM; Social Networking: How it Can Improve Talent Acquisition Efforts; Why Are the Least Social People Choosing Our Enterprise Tools?; Social Media and the Service Desk

March 16: Web 2.0 Security ( -- Presentations include: Cloud Economics: Single Sign On - Convenience or Risk?; Controlling Web 2.0 Applications: Complete Content Protection; Security in the Age of Social Media; Privacy, the Law and Implications of Emerging Technologies; New Web Application Threats and Ways to Secure Them; Routing and DNS Security in the Cloud; How Do We Transfer Trust? Trust and Identity in Web 2.0; Using the Cloud to Improve Web Security - Fact or Myth?

March 17-18: Social Media Marketing ( -- Presentations include: Social to Local for SME's - Getting Found Making Sales; Social Media in Regulated Industries; Influencers to Brand Advocates; Succeeding with Branded Communities; Cisco and the Social Web; Social Marketing Metrics - New Lamps for Old; How Not to Lose Friends and Alienate Customers; Social Media Has Helped You Build a Community, Now What?; LinkedIn - Brand You and Business Development; Making your Business Social, Inside and Out

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About BrightTALK
BrightTALK provides online events for professionals and their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the online event technologies that BrightTALK has created.

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