March 09, 2010 11:00 ET

BrightTALK Hosts Panel Presentation on Social Media for Asset Management Firms

Interact With Asset Management Marketing Experts Live on BrightTALK

SAN FRANCISCO, CA--(Marketwire - March 9, 2010) -

WHAT: "Social Media: Can you Afford to Miss It?" panel presentation hosted by BrightTALK™

As Facebook, LinkedIn and Twitter have proven to be a very effective approach to reaching professional audiences, the need for a comprehensive social media marketing strategy in the asset management industry has become vital.

Attend this live, free interactive panel presentation hosted by BrightTALK™ and in association with kasina, "Social Media: Can you Afford to Miss It?" Join Lee S. Kowarski, Principal, kasina; Mark McKenna, Managing Director of Communications, Putnam Investments, and Tom St. Denis from BrightTALK as they discuss how Putnam Investments and other firms have integrated social media into their overall marketing strategy.

WHEN: Tuesday, March 16, 2010 at 8:00am PDT / 11:00am EDT


  • Reasons supporting the need for asset management firms to engage in social media
  • Tips on how asset management firms can integrate social media into their overall marketing strategy
  • Best practices in using social media without compromising compliance rules and regulations
  • Examples on using social media to connect with customers, deliver improved customer service and enhance your firm's reputation and thought leadership position

WHERE: Presentation and registration is available on BrightTALK:

BrightTALK is devoted to making webcasting the ultimate business tool for transferring knowledge. BrightTALK creates a vibrant exchange of ideas between presenters and viewers featuring live, interactive access to the world's top thought leaders.

Contact Information

  • Media Contact:
    Donna Suen
    (415) 625-1522
    dsuen (at)