March 10, 2010 10:00 ET

BrightTALK Hosts Social Media Marketing Summit

Interact With Social Media Marketing Experts Live on BrightTALK

SAN FRANCISCO, CA--(Marketwire - March 10, 2010) -

WHAT: Social Media Marketing Summit hosted by BrightTALK™

Companies are reexamining their marketing strategies with the growth of social networks. This summit will look at the extent social media marketing has transformed the way traditional companies work, as well as the most proven uses of social media marketing to get the results businesses want.

The live, vendor-neutral, interactive webcasts will feature experts examining how to use social networks effectively and share tips for how to integrate these social technologies into a marketing strategy that delivers a strong ROI.

WHEN: Wednesday, March 10, 2010, from 1:00 a.m. - 4:00 p.m. PST (The webcasts will also be immediately recorded and viewable on-demand at BrightTALK)

"Why Branded Communities Fail and Practical Steps to Succeed"
Richard Millington, Social Media & Online Community Manager, UN Refugee Agency

"Harnessing the Conversation Economy"
Adam Mertz, Product Marketing Manager

"The Dangers of Split Personality in Social Media"
John Bottom, Head of Content, Base One Group

"The CEO is Your Friend: The C-Suite and Social Media in 2010"
Jake Wengroff, Global Director of Corporate Communications, Frost & Sullivan

"New World of Work: How Social Technologies are Changing Business"
Steve Patrizi, VP, Advertising Sales & Operations, LinkedIn Corporation

"Social Media Marketing 2010: Hype or Real Business Impact?"
Roy Young, President, MarketingProfs

"Strengthening the Channel with Social Media"
Luanne Tierney, VP, Worldwide Partner Marketing, Cisco

"Faceless to FANtastic -- Effectively Engaging Your Facebook Fans"
Ekaterina Walter, Social Media Strategist, Intel

"Understand, Adhere To & Benefit From the New FTC Guidelines"
Paul Rand, President of WOMMA

WHERE: Summit program and registration is available on BrightTALK:

ADD WEB 2.0 CONTENT TO YOUR SITE: The summit can also be accessed (live and later on-demand) through the BrightTALK player, which can be embedded into any of your websites and blogs. For information on how to embed a player or to participate in future summits, contact Donna Suen at (415) 625-1522 or dsuen (at)

BrightTALK is devoted to making webcasting the ultimate business tool for transferring knowledge. BrightTALK creates a vibrant exchange of ideas between presenters and viewers featuring live, interactive access to the world's top thought leaders.

Contact Information

  • Media Contact:
    Donna Suen
    (415) 625-1522
    dsuen (at)