January 20, 2015 08:00 ET

BrightTALK Hosts the Demand Generation 2015 Summit

SAN FRANCISCO, CA--(Marketwired - Jan 20, 2015) - BrightTALK, the powerful marketing platform that is accelerating business and professional growth through videos and webinars, has announced it will host the Demand Generation 2015 Summit, beginning on January 20.

The summit will feature speakers from Marketo, NetSuite and more, who will cover a range of topics relating to demand generation, including:

  • Enabling your sales team to master social selling
  • Integrating video into your content and email marketing
  • Converting LinkedIn connections to leads
  • Leveraging user testing to boost conversion and drive revenue

"We are excited to discuss the hot topic of demand generation as our program of summits continues to grow and engage modern marketing professionals," said Simon Lees, VP of UK Audience and Content Services at BrightTALK. "Demand generation best practices evolve rapidly, and we are delighted to deliver an expert roster of thought leaders and a vibrant knowledge exchange for our audience."

"If you're a marketer and not fixated on generating demand, you'll soon be looking for a new job," said Barry Feldman, owner and founder of Feldman Creative and a speaker at the summit. "As a content marketer, I'll be offering strategies to help your audience discover your content -- because even the best content from great brands can drown in a sea of noise."

All presentations are free to attend and accessible live and on demand. Viewers can join the conversation on social media using the hashtag #demandgen2015.
Register here: