July 23, 2014 14:44 ET

BrightTALK Launches Customer Success Community, Helping SaaS and Subscription Businesses Grow

SAN FRANCISCO, CA--(Marketwired - July 23, 2014) - BrightTALK, the rapidly growing marketing platform powering webinars and videos for business professionals, announced today the launch of a new community to serve customer success professionals.

The Customer Success Department is quickly becoming a key investment for subscription businesses that are reliant on keeping customers in the long term to turn a profit. In both consumer-facing and business-to-business spaces, these departments play a crucial role in reducing churn and instigating account growth, which can be especially challenging when clients have many choices and varying needs.

"When you have a large client base and a relatively small team to manage them, you need the skills, people, systems and processes to make it possible," said Sam Loveland, SVP Customer Success at Findly and a member of BrightTALK's Advisory Board. "The growth of this function is going to transform how organizations become proactive, rather than reactive, to customer needs and ultimately, to customer success," she said.

The rapid changes in the landscape for customer success professionals make it an ideal community for BrightTALK to develop. Over a quarter million marketing and sales professionals already use the platform to gain knowledge and support important decisions that are key to their jobs.

To launch this community, BrightTALK will showcase pioneers in the industry sharing best practices on a range of topics from how to prevent churn to how to succeed in the subscription economy in the Customer Growth and Retention Summit happening live on BrightTALK today.

"We are excited to launch yet another community and look forward to the genuine exchange of ideas and insights among professionals in this rapidly evolving business function," said Paul Heald, BrightTALK's CEO.

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