December 17, 2015 12:43 ET

BrightTALK Launches Salesforce Pardot Connector: Advanced Engagement Data Helps Marketers Find Their Best Prospects

SAN FRANCISCO, CA--(Marketwired - Dec 17, 2015) - Marketers can now identify and convert their best prospects by quickly accessing video and webinar engagement data with BrightTALK's new Pardot connector.

The connector transfers rich content interactions directly into Pardot, providing sales and marketing with more detailed insights so they can follow up on the most engaged prospects right away.

The BrightTALK Pardot connector enables marketers to effortlessly:

  • Track promotions: Identify the most successful video and webinar promotions by setting UTM parameters for lead sources.
  • Streamline campaigns: Eliminate tedious tasks by automating manual data uploads.
  • Evaluate your ROI: Leverage in-depth insights from videos and webinars to optimize marketing program spend for the biggest return.
  • Connect with your best prospects: Link engagement data to lead scoring to effectively nurture and pass along the best prospects and generate more bookings.

The Pardot connector is designed for easy setup to shorten the deployment process and remove the need for complex integration work. Once the connector is set up, it automatically syncs all existing contacts and future audience activity from BrightTALK webinar and video channels.

"Sales needs a real-time view of their hottest leads and the ability to continue conversations started by marketing," said Cameron Jahn, BrightTALK's Director of Product Marketing. "BrightTALK's Pardot connector accelerates sales cycles and increases bookings by quickly delivering a better understanding of your best prospects."

About BrightTALK
BrightTALK is a knowledge platform that connects professionals with the solutions that help them overcome their business challenges and advance their careers.