SAN FRANCISCO, CA--(Marketwire - Jun 15, 2012) - While content marketing might be king, effectively distributing assets is creating a challenge for B2B marketers. The Internet has become increasingly fragmented as professionals use an expanding array of social media networks, forums, blogs and online publications to find the latest knowledge and expertise. As websites overflow with different types of content, including whitepapers, webinars and videos, marketers are challenged to engage the right people in the right place at the right time and track engagement across assets to determine ROI.
SaaS webinar and video technology provider BrightTALK™ has released a new attachments feature that enables marketers to upload documents alongside their webinars and videos, increasing whitepaper distribution and capturing insights in one intuitive platform. In addition to whitepapers, these attachments could include presentation slide decks, podcasts, videos and links to product pages or social media profiles, making the BrightTALK™ Channel a comprehensive content marketing tool.
There is no limit to the number of links or files that can be attached and all engagement data is recorded in subscriber reports to create a detailed profile of each audience member. Attendees to live and recorded webinars and videos can access attachments without having to register again, thus eliminating a common barrier to viewing content.
Marketers can also leverage the professional communities that view content on BrightTALK to drive additional traffic to their assets. This self-service feature helps marketers expand their current content distribution, maximize the ROI of their marketing assets and reach new audiences with their thought leadership content.
Learn more on how to distribute whitepapers, webinars and videos to reach your audience: http://blog.brighttalk.com/home/2012/6/15/reinventing-white-paper-distribution.html
About BrightTALK: BrightTALK provides webinars and videos for professionals and their communities. Every day thousands of thought leaders are actively sharing their insights, their ideas and their most up-to-date knowledge with professionals all over the globe through the webinar and video technologies that BrightTALK has created.