October 01, 2015 11:50 ET

BrightTALK Releases New HubSpot Connector

SAN FRANCISCO, CA--(Marketwired - Oct 1, 2015) - Marketing and sales can further optimize performance and accelerate prospects through the sales cycle with BrightTALK's new HubSpot connector.

The connector equips marketers with a deeper understanding of prospects and their behaviors by pushing the latest data from BrightTALK into HubSpot, including webinar engagement, demographics, and survey responses.

The connector transfers the rich data hourly, providing sales quick access to leads so they can follow up on the most engaged prospects right away.

The BrightTALK HubSpot connector enables marketers to effortlessly:

  • Automate campaigns. Save time by automating tedious but necessary manual tasks, like uploading leads into HubSpot.
  • Score, nurture, and assign leads. Enable sales teams to respond rapidly to audience buying behaviors to close business faster.
  • Improve webinar promotions. Evaluate the effectiveness of webinar promotions by setting up UTM parameters to track lead sources.
  • Track ROI. Get unique insight into webinar programs to easily analyze and justify marketing program spend.

"The BrightTALK HubSpot connector gives us quick visibility into how our leads are performing so we can increase lead quality with our content," said Martin Johnson, Senior Director of Marketing and Demand Generation at Elastica. "We also see the most up-to-date data about our leads, which helps us track conversion."

The simple self-service set up eliminates the need for system integrators or a multi-month deployment process. The connector only needs to be set up once, and then it will sync previous contacts and all future audience activity in a BrightTALK Channel.

"Marketers today need a simple way to generate highly engaged leads, and sales teams need deeper insights into these prospects in order to shorten the sales cycle," said Mark Geene, co-founder and CEO of Cloud Elements. "BrightTALK's HubSpot connector makes it easy to do both."

For more information, please contact Dallas Jessup,

About BrightTALK
BrightTALK is a powerful marketing platform connecting professionals with solutions to accelerate business and professional growth. For more information, visit

About Cloud Elements
Cloud Elements is a cloud API management and integration service that enables developers to publish, integrate, aggregate, and manage all of their APIs through a unified platform. More information about Cloud Elements can be found at

About Elastica
Elastica is the leader in Data Science Powered™ Cloud Application Security. Its CloudSOC™ platform empowers companies to confidently leverage cloud applications and services while staying safe, secure, and compliant. Learn more about Elastica at