June 10, 2015 17:01 ET

BrightTALK Releases New Marketo Connector and Software Development Kit

SAN FRANCISCO, CA--(Marketwired - Jun 10, 2015) - BrightTALK, the marketing platform accelerating B2B professional growth through videos and webinars, today unveiled a series of new releases to help marketers streamline their webinar programs, harness their data, and more easily convert demand to revenue.

BrightTALK's new advanced Marketo connector is the only integration available off-the-shelf that syncs the full picture of prospect engagement data that marketers use to generate and qualify sales opportunities. This connector's real-time data sync significantly improves pipeline visibility for both marketers and sales teams.

Just as importantly, this new integration with Marketo quickly empowers sales teams with content engagement data that drives faster and more relevant prospecting conversations. According to, 50% of sales go to the vendor that responds first. The new connector syncs every 60 minutes, automatically pushing BrightTALK data into Marketo and giving sales teams quicker access to leads.

In addition to this deep Marketo integration, BrightTALK has also simplified the entire lead delivery process. Marketers no longer have to waste time uploading, downloading, and formatting spreadsheets, because all leads, including their engagement data, are now delivered directly into BrightTALK Channels.

"Especially when paired with the new Marketo connector, the lead delivery process is now incredibly simple," said BrightTALK CEO Paul Heald. "This release dramatically reduces the amount of time our clients have to spend working with spreadsheets by centralizing leads and engagement data."

Finally, BrightTALK has also released new APIs and a software development kit (SDK) to offer an open platform for marketers who want to integrate their webinar and video data with other systems. These APIs make it easy to build custom integrations for reporting, content, and users.

These features will help marketers increase ROI by streamlining the production and tracking of webinar programs while allowing them to understand and act on the rich data BrightTALK programs provide.

For more information on these exciting new features, explore BrightTALK for Marketo on Launchpoint or visit the brand new BrightTALK developer center.