December 15, 2008 14:23 ET's Conversational Marketing Contest Puts Social Media Experts to the Test

Contest Winner Ecademy Attracts the Largest Webcast Audience Using Social Networking, Twitter and Blogging

SAN FRANCISCO, CA--(Marketwire - December 15, 2008) - More than 1,500 business professionals attended November's online Conversational Marketing Summit hosted by BrightTALK™, one of the early pioneers of business webcasting. Presenters at the summit put their skills to the test, competing to attract the greatest number of viewers using social media tools. The winner was Penny Power, co-founder of Ecademy, the only online community for business owners with 500,000 users in 230 countries. Power's webcast shared insights into how to turn strangers into friends and friends into customers using social networking. Mobile marketing, blogging and search marketing were also popular topics at the summit. All Conversational Marketing Summit presentations are available for on-demand viewing at

The success of Ecademy's webcast on social networking is a real-life example of the strength of social networks. Penny Power signed up to present only two days before the summit took place, after reading about it in a business-to-business publication. Power reached about 5,000 people with invitations to her webcast by twittering, blogging and reaching out through her Ecademy network. Within days, hundreds of business professionals attended her webcast titled "Understanding Social Networks for Your Business."

Power explains how she became the most popular speaker of the summit using one of the strategies discussed in her webcast, "Community is about building depth in your network. Don't use it just to throw around your business cards, use it as a way to have conversations. When you enter a new community, don't prejudge. Try to form as many real relationships as you can."

Ecademy plans to continue using for webcasting in the future. "I plan to use it much more next year. I know that a lot of people don't want to travel during these times, because the minute they step out of the door, it's costing them money," said Power. "We will use to connect with new members as well as to engage with our existing network." Forty-two percent of her webcast viewers said they would like to attend monthly webcasts to stay abreast of developments in social networking.

The Conversational Marketing Summit is one of many online summits BrightTALK has hosted since the launch of in September. Thousands of experts and business professionals from various industries have been interacting via live webcasts on the platform. Because certain topics were in especially high demand, BrightTALK began to organize live webcasting events (summits) around particular themes. All summits are available at no charge at Links to any webcast can be embedded into websites and blogs using the BrightTALK™ player. For information on how to embed a player or to participate in future summits, contact Morgan Cantrell (415-955-0553, mcantrell (at)

About BrightTALK

Founded in 2002, BrightTALK™ is one of the early pioneers of business webcasting. BrightTALK was established to help enterprises employ rich media live over the Internet. Its services include video and audio webcasting and online conferences. Its customer base includes financial companies such as American Express, J.P. Morgan, Barclays, and Credit Suisse; technology companies like CA, IBM, Oracle, and Symantec; media companies such as Haymarket, Reed Elsevier and Incisive Media; and influential associations like ISACA, (ISC)2 and ITSMF.

Contact Information

  • Press Contact:
    Liz Haas
    Atomic PR
    bt (at) atomicpr (dot) com