SOURCE: Brilliant Solutions
NASHVILLE, TN--(Marketwired - Mar 17, 2014) - Brilliant Solutions, INC. www.brilliantsolutionstn.com has been growing despite a weak economy. With another 380,000 jobs cut in the American workforce in December 2013, it's a wonder Brilliant Solutions is experiencing one of its biggest quarters on record. The client base for Brilliant Solutions has expanded from sports and entertainment venues to leaders in the Satellite Television and Retail industries. This upcoming quarter, Brilliant Solutions will be launching new programs to continue their major presence in some of the country's largest retailers.
"Our clients are seeing the benefits of our in-store marketing programs. In turn, we are launching new marketing and promotional campaigns in other markets throughout the country," says Zach Kaplan, Brilliant Solution's Director of Operations. This summer, Brilliant Solutions will be expanding its presence in several of the country's biggest retailers. "We are literally taking our marketing campaigns and products into the big box stores. Due to the foot traffic in the retail stores, our clients are getting five times the recognition, and results."
Zachary Kaplan was asked why he thinks Brilliant Solutions has been able to grow despite the issues in the economy that are causing most companies in the marketing and sales industry to scramble for profits. In a recent report published on www.BusinessWeek.com, Louis Lavelle reports in an article titled, "Help Wanted: Job ads way down," that online job ads for "Marketing" are down 34% and for "Business Management" openings, there has been a 61.2% shrink.
"There are two reasons for our continued growth. Our clients need results and we are a results-based company. Traditional marketing is on its heels right now due to high costs and low return rates. The future of advertising was supposed to be 'on-line click' advertising. According to most reports, the rate-of-return is around a measly .2%. That's only one-fifth of a percentage point. We've been telling our clients for years that the best way to get customers is to give them an incentive to use and then, once you have an incentive for the customer, get it in front of them as quick and efficiently as possible. That's what we've done for years and what we'll continue to do in the future."
Mr. Kaplan goes on to describe the second reason for Brilliant Solution's success, and as you hear him talk, you can tell why clients are lining up to be represented by members of Brilliant's team. "It's all about sales and communication skills. Ask any Director of Marketing or Sales of any professional sports franchise and they will tell you the same thing; it's about putting people in the seats. Our Management Trainees are taught this from day one. We attract people that have a very clear goal of moving up in their career. Some people want to sit behind a desk, look busy, put in just enough work to not get fired, and leave the building at 5 pm sharp every day, and unfortunately for them, this is not going to be that place. By surrounding ourselves with ambitious, hard-working, and driven team members, we don't have to deal with people not being on the same page as us. We have a 100% promotion from within policy, so all our growth has come from people that know our philosophies and work ethic. Our training program is hard, very hard, but that's why we develop such great managers and team members. Let's face it, a lot of people would love to manage one of our offices, but don't want to do what it takes to get there. It's not what you want out of life, it's what are you willing to do to get it. Our team members are the key to our growth and deserve all the credit. Their hard work and perseverance are what separates us from everyone else."
After talking to Mr. Kaplan, there's no doubt that no matter which direction the economy goes, there's only one place Brilliant Solutions is going, and that is "Up!" Combine a great marketing plan with a second-to-none work ethic, and it is easy to see why expectations are higher than ever at Brilliant Solutions located in the West End area of downtown Nashville, TN.