SOURCE: Sony Europe

September 02, 2009 11:30 ET

Bring Any Room to Life With the New, Portable, HD Bravia S57 Series

The Stylish, Small Screen LCD TV That's Ideal for Bedrooms, Kitchens or Any Place You Want to Create Your Own Space

BERLIN--(Marketwire - September 2, 2009) - IFA --

-- Slim 19" LCD screen; lightweight, portable design for easy moving between rooms

-- HDMI™ and USB connections for enjoying movies, photos and music from other devices on your Sony TV

-- HD TV with in-built tuners for receiving digital channels *

-- Incredible, small screen picture quality with BRAVIA ENGINE™ 2

-- Classy, curved shape and choice of stunning colours to suit any interior

-- Integrated, illuminated digital clock for more space and less clutter

* For UK only: HD Ready

Take a stunning picture to any room

The new BRAVIA™ S57 series is designed to suit your lifestyle. With a slim 19 inch LCD screen, a choice of colour hues and trendy curved design, it's the ideal fit for your bedroom, kitchen or any home interior.

In fact, the BRAVIA S57 series only weighs 5.4 kg* and comes with a detachable carrying handle and discreet stand. You can easily take it from room to room, hang it on the wall and save extra space around the home. Or even escape to another room to watch your favourite TV programmes without interruptions when there's something else on the main set.

A slender size is not the only feature to help you reduce clutter in your home. The BRAVIA S57 series has an integrated, illuminated digital clock display which means there's no need for an extra clock in your kitchen or bedroom. The series also comes with handy in-built digital tuners so you can receive digital channels without the need for a set-top box.*

"Sony is dedicated to finding the perfect balance between style and performance, and the new BRAVIA S57 series is a great example of this," says Hiroshi Sakamoto, Vice President, TV Marketing Europe. "It's a stylish addition to any bedroom, kitchen or spare room so we made it easy to take from one room to another, and it delivers the great performance and picture quality you would expect from a larger sized BRAVIA TV."

Enjoy photos, movies and music with your friends

There is a whole range of other things you can do with the BRAVIA S57 series thanks to its USB 2.0 port and 2 HDMI™ connections.

Plug in a Cyber-shot digital camera or USB key to the USB port and you can view photos in HD detail. Select Photo Mode and the BRAVIA S57 series screen will be optimised automatically to the best image settings so you can show pictures at full screen or view slide-shows to share memories with your friends.

Connect a VAIO laptop or WALKMAN® and you can play your music files too, even browse album art on the screen.

The BRAVIA S57 series is HD Ready which means you can watch HD channels in high definition detail or get an immersive movie or gaming experience when you connect a Blu-ray Disc™ player or PLAYSTATION®3 via HDMI™.

Get incredible picture quality wherever you watch

The BRAVIA S57 series delivers stunning picture quality compared to other small screen TVs and portables. It's packed with high quality technology features found in larger sized BRAVIA TVs.

BRAVIA ENGINE™ 2 and a Dynamic Contrast ratio of up to 8.000:1 deliver incredible detail and image depth. Live Colour™ picks out the subtlest shades and natural colours, including skin tones. 24p True Cinema™ ensures you'll enjoy a real film experience as the director intended displaying at original speed of 24 frames per second.

Choose Scene Select and you can quickly optimise picture and audio settings for the type of content you want to view. Select "Sports" and the BRAVIA S57 series will automatically change to settings to make you feel like you're right in the stadium. You can also choose Scene Select settings for "Cinema," "Photo," and "Games."

The BRAVIA S57 series also comes with a range of eco-features such as Power Saving and 'Idle TV' which switches your TV to standby mode if there's been no user activity for a preset time. Ideal if you fall asleep during a late night movie. Use the energy saving features on the BRAVIA S57 series and you could reduce the energy consumption of your TV and help save money on household bills.

Choose the colour to suit your home

The BRAVIA S57 series is available in a choice of subtle tones of Satin Silver, Silky Pink, Metallic Mocha or Pale Emerald to complement the stylish white exterior. These soft coloured hues are a perfect complement to any home interior. They even match the colours of other products from Sony such as Cyber-shot digital cameras and VAIO laptops.

With a modern, curved design unlike many conventional TVs, a BRAVIA S57 is the ideal addition to your home whichever room you take it to.

* 5.8kg with TV stand

** Reception of digital channels is dependent on signal quality and availability of digital broadcasting services in your local area.

BRAVIA S57 Series: key features

                                S5700/S5710/S5720/S5730
                                -----------------------
Screen size (inch)              19
Panel Resolution                1366 x 768
BRAVIA ENGINE                   BE 2
Live Colour                     Yes
24p True Cinema™                Yes
Integrated digital tuner        MPEG4 AVC-HD(1), DVB-T, DVB-C(2)
HDMI™ inputs                    2
BRAVIA Sync                     No
USB Photo viewer/Music player   Yes/Yes
SCART                           2
HD15 PC Graphics Input          1
Illuminated Clock               Yes
Audio output                    2x5W
Wall mountable                  Yes
Colour                          Glossy white with coloured frames

(1) Where DVB-T/DVB-C compatible services are available
(2) With supported operators

Environmental Info

Sony is engaged in a constant review of its manufacturing, operational and business practices to ensure that its products are developed in an environmentally responsible way. This approach can broadly be divided into three areas:

Product

The BRAVIA™ S57 series has many power saving features that help you save energy while still getting the most out of your TV.

-- Energy saving features are grouped under Eco Settings, easily accessed from the TV menu.

-- Power Saving mode reduces backlight levels for comfortable viewing in dim light.

-- 'Idle TV' mode switches off the TV to save energy if there's no user activity within a set time (or you can set the sleep timer to switch to standby too).

-- Standby power consumption is less than 0.8W

Process

-- For simpler recycling, all parts of the S57 series are easily separable. All plastic parts > 100g are made of one material or of easily separable materials. Material codes of all the plastic parts > 25g are according to the international ISO Standard 11469

-- Halogenated materials can pose a risk to the environment if disposed of improperly. To minimize this risk, halogen-free flame retardants are used for all cover/housing plastic parts > 25g

-- The halogen-free packaging is made from 35% recycled paper

Planet

Sony is determined to lead the way as a responsible manufacturer. As a company we are focusing on three key areas of investment:

-- Reducing CO2 gas emissions.

-- Increasing the percentage of renewable energy used in our manufacturing facilities.

-- Minimising the resources used by our factories in manufacturing.

About Sony:

Sony is a leading global innovator of audio, video, communications and information technology products for both the consumer and professional markets. Sony is renowned for its audio-visual products, such as the BRAVIA™ LCD High Definition (HD) television, Cyber-shot™ digital camera, Handycam® camcorder and Walkman® MP3 player as well as its VAIO™ personal computers and HD professional broadcast equipment, highlighted by the XDCAM™ HD. Offering a complete end-to-end HD value chain and with its electronics, music, pictures, game and online businesses, Sony is one of the world's leading digital entertainment brands, employing approximately 170,000 people worldwide.

Through its long-term football partnerships as an official sponsor of the UEFA Champions League until 2012, Official FIFA Partner until 2014 and global sponsor of the FIFA World Cup™ in 2010 and 2014, Sony is inspiring a sense of excitement for the millions of football fans around the world.

"Sony," "WALKMAN," "VAIO," "Cyber-shot," "Handycam," "BRAVIA™" and "XDCAM" are registered trademarks or trademarks of Sony Corporation. All other trademarks or registered trademarks are the property of their respective owners.