CALGARY, ALBERTA--(Marketwire - April 6, 2010) -
Editors Note: There are two images and a video associated with this press release.
Travel Alberta has launched a new marketing campaign aimed at long-haul travellers in key North American markets, inviting them to bring their boots and experience everything Alberta has to offer. "Bring Your Boots" taps directly into what travellers love most about a vacation in Alberta - the chance to get out and do different things.
"Bring Your Boots" is not just a reminder; it's a heartfelt and compelling invitation for travellers to share in the countless travel experiences Alberta has to offer around our province," said Travel Alberta Vice-President, Marketing Jon Mamela. "Consumers in our key markets are being courted by countless destinations around the world. We feel strongly that Travel Alberta's new campaign will stand out amongst the crowd".
In addition to colourful print advertisements running in major U.S. and Canadian newspapers, interactive banner ads and a 60 second video will appear on high-traffic news, social media, and travel Websites, with the invitation for consumers to visit Alberta and bring their boots. Eye-catching images of extended boot-clad legs against a backdrop of iconic Alberta scenery and attractions will give the ads a quirky and playful feel.
The campaign was created by Calgary-based Karo Group.
Research of potential travelers fitting the Canadian Tourism Commission's award winning consumer segmentation indicated that travellers from New York, LA and Toronto look to Alberta to provide an authentic outdoor adventure within breathtaking natural beauty. The campaign will drive travellers to TravelAlberta.com, where they will be served a full range of opportunities to experience what Alberta has to offer.
About Travel Alberta
Travel Alberta is the tourism marketing agency of the Government of Alberta. For more information on Travel Alberta, please visit www.travelalberta.com.
To view the first photo associated with this release, please click the following link: http://client.karo.com/Travel_Alberta_Spring/Spring_campaign/360_10.html
To view the second photo associated with this release, please click the following link: http://www.marketwire.com/library/20100405-trav-boots2.jpg
To view the video associated with this release, please click the following link: http://www.youtube.com/watch?v=RAJLlSO_zJE