"Bringing Hope Home" Outreach Campaign Targets At-Risk Homeowners
Celebrities to Meet With Homeowners in Four Cities
| Source: HOPE NOW Alliance
WASHINGTON, DC--(Marketwire - February 23, 2009) - HOPE NOW has launched its "Bringing Hope
Home" outreach campaign with several celebrities, including Queen Latifah,
Wyclef Jean and New York City radio personality Angie Martinez. The
campaign is designed to raise awareness about the foreclosure problems
facing families and the resources available to help them avoid losing their
homes.
The campaign kicked off with a bus tour in Newark, New Jersey and is slated
to continue with celebrities in 3 additional cities -- Atlanta, Miami and
Cleveland, with the hope that the format will be duplicated in more cities
in the near future to maximize the number of homeowners reached.
The "Bringing Hope Home" foreclosure prevention initiative is allowing
celebrities with a personal connection to their hometowns, and a genuine
concern for the homeowners affected by the nation's foreclosure crisis, to
become involved in a vital outreach effort that comes at a critical time in
the country's history.
"The idea is to lend a hand, to reach people that the mortgage industry has
not been able to reach. I am going to take the message as broadly as I can
to say, don't hide from mortgage troubles. Talk with your lender, go to a
HUD certified housing counselor, or call the Homeowners Hope Hotline 888
995 HOPE. There is hope, there is help. It's free and all you have to do
is pick up the phone and you may be able to save your home," said Queen
Latifah.
The campaign, which features an intensive six week effort in each city,
includes a celebrity bus tour, the airing of a 30 minute educational video,
narrated by Queen Latifah; radio programming designed to educate homeowners
of their options; and phone and direct mail with the end goal of bringing
homeowners to a workshop where they can meet with their mortgage lender and
local counseling organizations face-to-face.
The campaign supports efforts to expand outreach efforts by leveraging the
star power of select celebrities to reach a broader group of at-risk
homeowners and encouraging them to contact their loan servicer and to seek
foreclosure prevention counseling.
Faith Schwartz, HOPE NOW's executive director, says that people can't just
ignore the problem and hope it goes away. "The worst thing people can do
when faced with problems making their mortgage payments is nothing. If you
do nothing you will lose your home," she said. "Half of all foreclosures
happen to people who never asked for help. We're here to tell them that
help is just a phone call away."
The "Bringing Hope Home" campaign is being supported through a grant from
Fannie Mae's Office of Community and Charitable Giving. Fannie Mae has
been an active partner in the HOPE NOW effort since its inception and the
grant provided for the "Bringing Hope Home" campaign is an extension of
this continued support and the company's overall efforts to prevent
foreclosures and keep people in their homes.
ABOUT HOPE NOW
HOPE NOW is the alliance of counselors, mortgage market participants, and
mortgage servicers that is working to help as many homeowners as possible
avoid foreclosure and stay in their homes. For more information, including
a full list of members, go to www.hopenow.com.