The Red Consultancy

The Red Consultancy

October 04, 2005 09:20 ET

Bringing Wrapping Expertise this Christmas - Scotch(r) Tape Strips will solve all your wrapping wrangles!

LONDON, ENGLAND--(CCNMatthews - Oct. 04, 2005) - When it comes to presents, first impressions really do count! Research from 3M's Scotch(r) Brand, the inventor of the world's first adhesive clear tape, reveals two thirds of Brits believe a present costs up to 50% more if it's well wrapped (i).

With this in mind, Scotch Tape is looking for the UK's most skilled amateur gift wrapper in the third annual Scotch Tape Giftwrapper of the year competition.

To enter simply go to and follow the instructions, or send your top wrapping tips (in less than 20 words) along with your contact details to 'Scotch Tape Giftwrapper of the Year', 41-44 Great Windmill Street, London, W1D 7NF.

Finalists will receive an all expenses paid trip for two to London; and the Giftwrapper of the Year will take home £2,000 for their Christmas shopping! Closing date is 31st November 2005. The final will be held in London in December.

Even if you don't think your wrapping is up to award-winning standard, Scotch Tape Strips are the Ultimate Wrapping Gadget! 56% of Brits get frustrated when pieces of sticky tape stick together when they're trying to wrap a present - Scotch Tape Strips provide the answer.

Scotch Tape Strips are pre-cut strips that come complete with a handy wrist dispenser. These easy to dispense strips therefore leave both hands free to concentrate on wrapping without wrangles! And once stuck, the tape's satin finish disappears into the background ensuring that no sticky tape is visible - so it looks as effortless as it is!

IT'S A WRAP - Follow Scotch Tape's expert advice on the hottest looks for the best dressed gifts of the festive season:
* Colour - hot pinks, icy blues, sparkly silvers and fresh whites will dominate Christmas wrapping this year. Stick to rusty golds and burnt reds if you prefer a more traditional style but with a trendy twist.
* Style/Decoration - both vintage chic and classic traditional elegance are looks guaranteed to get your gifts noticed. Distressed ribbons will complete the vintage chic look.

PRACTICE MAKES PERFECT - How to become an expert wrapper!
75% of people feel let down and unloved when they're given a poorly wrapped present (ii), so invest in a few extra minutes to tweak your wrapping skills with the following tips from Scotch Tape.
* Measure your gift to establish how much paper you will need - make sure you've got at least an inch spare for overlap.
* Use wide ribbons - the wider the ribbon, the easier it is to get a good bow. Double knotting your bow ensures it won't get knocked off centre in transit.
* You wouldn't wear clothes with stitching that shows ... so why wrap a gift in tape that can be seen? Obvious sticky tape looks tacky, so use Scotch Tape Strips when wrapping

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Notes to Editors: About the Research
3M, the makers of Scotch Tape, surveyed 1013 people nationwide in July 2003 in conjunction with ICM Research. More figures and a regional breakdown are available on request.

About 3M
* 3M invented the adhesive clear tape in 1930 - making 2005 its 75th anniversary year
* Scotch Tape Strips complete with wrist dispenser are the only pre-cut tape strips that allow two handed wrapping

i Scotch Tape surveyed 1013 people nationwide in July2003 in conjunction with ICM Research
ii Scotch Tape surveyed 1013 people nationwide in July2003 in conjunction with ICM Research

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