September 12, 2011 06:00 ET

BringIt Launches Head-to-Head Wagering for Facebook Games; Social Gamers Can Now Challenge Friends, Wager & Win Virtual Currency

Industry Leader CrowdStar, East Side Games, Sometrics, & Mall World Now Offer Head-to-Head Wagering as BringIt Crosses 8 Million Unique Player Mark

SAN FRANCISCO, CA--(Marketwire - Sep 12, 2011) - BringIt, whose real-time transactional platform enables social game publishers to easily add challenges, tournaments, social leader boards, and virtual currency collection and payouts to their games, today announced the industry's first embeddable platform for Head-to-Head social game competition where players can wager and win virtual currency.

Social game industry leaders CrowdStar, East Side Games, Sometrics, and Mall World are the first Facebook games publishers to offer their players exciting Head-to-Head challenges through BringIt.

BringIt also announced today that the company has eclipsed 8 million unique users who have participated in BringIt-powered competitions for virtual currency within social games.

BringIt's new Head-to-Head functionality was released platform-wide today and will reach over 2.1 million DAU through BringIt's client integrations. The new features will allow users to connect with each other in a new and exciting manner, adding turn-based wagering to casual social games.

Head-to-Head Overview:

  • Wager & win virtual currency -- Players can compete head-to-head, wagering virtual currency on the outcome
  • One-on-one or more -- You can compete against one friend or many
  • Go viral -- Challenge your Facebook friends by posting to their Wall
  • Play when you want -- Asynchronous play means players aren't limited to playing when their friends are online
  • Plenty of choices -- You can compete using any of BringIt's Flash mini-games, inside any of BringIt's integrations with leading social games and websites
  • You've been challenged -- BringIt's challenge management system lets players know when they've been challenged, allows them to review and act on pending challenges, and lets them look back at past results
  • I want a rematch! -- The one-click rematch button gets you back in the game
  • Cash in quick -- Virtual currency prizes are awarded instantly when match is complete via API calls to partner's currency wallet

"Pot Farm fans like playing the Gold Rush mini-game powered by BringIt. The mini-game experience offers added game play and an extra layer of social engagement. The new Head-to-Head functionality gives our players a new and exciting way to interact with each other and our game, while also increasing revenue, retention, and engagement," said Josh Nilson, East Side Games Studio Manager.

"As trail blazers like BringIt and Kabam have demonstrated, the social gaming market is awakening to the need for new, more competitive modes of game play alongside the traditional simulation and builder games," said BringIt Founder and CEO Woody Levin. "We are looking forward to offering our clients and end users the industry's first and only Head-to-Head wagering functionality in our mini-game platform. By adding this innovative new feature and connecting with over 8 million players, BringIt has again shown why we are the leader in third-party engagement and monetization platforms."

By implementing BringIt -- which takes less than a day -- social, mobile, and open web publishers can easily add Tournaments, Solo challenges, and now Head-to-Head competitions with virtual currency wagering to their existing games. BringIt's proven plug-and-play platform boosts game play time, increases the velocity of spend, and converts more players into paying customers.

About BringIt
Funded by Blumberg Capital, Seraph Group, and ErGo Media Capital, BringIt helps publishers further engage their user base, while also increasing monetization. BringIt's real-time transactional platform makes it easy for publisher partners to integrate challenges, tournaments, social leader boards, as well as virtual currency collection and payouts. BringIt's platform is language and technology independent, and can communicate directly with any front-end client including mobile and web. BringIt offers a multi-tier solution to its partners, handling the client, web app, database, and front end. BringIt is headquartered in San Francisco, and also has offices in New York City. Go to for more information.

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