SOURCE: PointClear

March 21, 2006 08:00 ET

Briot USA Partners With PointClear to Increase Qualified Sales Leads

PointClear Goes Beyond Lead Generation to Increase Qualified Sales Leads by as Much as 500 Percent per Month

ATLANTA, GA -- (MARKET WIRE) -- March 21, 2006 -- PointClear LLC (, the Business Prospect Outsourcing company, announced today that Briot USA has experienced an average of a 500 percent increase in qualified sales leads per month since the companies began working together in November 2005 to enhance Briot's lead generation processes.

Recognized as the market and technology leader in the lens finishing equipment manufacturing industry, Briot USA was interested in enhancing lead generation activities in its primary customer bases: retail eyecare chains, independent opticians, optometrists and ophthalmologists, and wholesale labs.

"Over the past 40 years, we have enjoyed a great deal of success in the U.S. market and count some of the premier retail chains, including LensCrafters, PearlVision and Doctor's Vision Centers, as customers," said Bret Davis, president and CEO of Briot USA. "Our problem was generating qualified sales leads among the tens of thousands of independent eyecare professionals. While our marketing outreach campaigns were producing good sales leads, our lead generation was not at the volume we needed to accelerate the growth of our U.S. business."

Faced with the expense of increasing its regional sales force by 50 percent to achieve its lead generation goals, the company decided to augment its existing sales effort by outsourcing its lead qualification to PointClear.

"Since partnering with PointClear, we've seen our number of qualified sales leads rise from five to 10 leads per month to an average of 25 per month," said Davis. "Not only does this help us touch more independent eyecare professionals each month, but the high-level conversations the PointClear staff holds with these doctors to assess their needs allow our sales force to pick up with interested doctors mid-stream in the lead generation process, making much better use of their time."

PointClear's Sales Opportunity Management™ service goes beyond traditional outsourced offerings like list scrubbing or lead generation by offering intensive research, profiling, segmentation, and analysis to provide a deep understanding of each client's market that helps deliver qualified sales leads. Its Six Deliverables Methodology accelerates business growth by closing the traditional gap between sales and marketing. PointClear's sales professionals engage appropriate sales targets in a meaningful dialogue to reveal exactly who the qualified sales leads are, freeing its clients' sales teams to focus on closing sales with ready buyers at the right time.

"Our relationship with Briot USA is indicative of how well our methodology and partnering approach works in helping our clients reach their aggressive revenue goals using more than just traditional lead generation," said Dan McDade, president of PointClear. "Briot USA has experienced firsthand how we act as an extension of our clients' sale force to generate qualified sales leads by becoming proficient with their solutions and market and then applying our professional sales experience to hold meaningful, fact-finding conversations with executive and professional decision makers to uncover their pain points, needs and wants. Our clients can then contact their prospects at the appropriate time with the confidence that comes with knowing exactly how to approach them for the best results."

About Briot USA

Briot ( is recognized as a global leader in the design and manufacture of edging equipment used by eyecare professionals and optical labs worldwide. Founded in 1934 by Joseph Briot in France, the company has been on the cutting edge of innovation in lens finishing technology for over 65 years. Briot products are sold in more than 60 countries around the globe. Briot USA is headquartered in Alpharetta, Georgia.

About PointClear

Headquartered in Norcross, GA, PointClear, the Business Prospect Outsourcing company, provides Sales Opportunity Management solutions that fill client forecasts, not just their pipelines. PointClear's expert sales and marketing professionals deliver the opportunities clients need to increase sales, correctly cover client markets, and add predictability and surety to client forecasts. PointClear's comprehensive portfolio of outcome-based marketing services go beyond traditional lead generation to generate ready-buyer sales leads. Services include building marketing databases, multi-channel prospecting programs, prospect profiling, fulfillment and e-fulfillment, list segmentation, target market intelligence and ROI analysis.

Contact Information

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    Dana Cogan
    Carabiner Communications
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