Britannia Living

Britannia Living

February 28, 2012 12:03 ET

Britannia Launches Bertazzoni Cooking Appliances in the UK and Ireland

BLACKPOOL, ENGLAND--(Marketwire - Feb. 28, 2012) -

Editors note: There is one photo associated with this press release.

This year's kbb Birmingham sees the launch of an exciting new partnership for Britannia Living as it becomes the exclusive distributor of Bertazzoni cooking appliances in the UK and Ireland.

Bertazzoni is a premium Italian brand whose heritage dates back to the late 19th century when the family started manufacturing wood burning stoves in the Emilia-Romagna region of Italy - renowned for its gastronomy. Bertazzoni's strong commitment to design and engineering continues today.

Henneke Duistermaat, Sales and Marketing Director at Britannia Living, comments: "We're always looking for opportunities to grow the Britannia Living offering and the Bertazzoni brand is the perfect partner to further strengthen our portfolio in the built-in and range cooker market. We love the strong brand identity of Bertazzoni and we're proud and excited to have it on board."

The brand new Bertazzoni built-in range offers the full complement of cooking appliances, from steam ovens and microwaves to coffee makers and warming drawers, and its contemporary design and flush fitting finish is ideal for modern kitchens. The top of the range 76cm oven features dual diagonal fans, seven usable shelf levels and 'The Assistant', which suggests cooking methods for each food category.

Its hobs are also unique, offering various combinations of gas and wok burners, induction zones and an electric stainless steel griddle within one built-in hob. The wok burners are also special, with the inner and outer rings controlled separately, which makes them suitable for simmering as well as wok cooking.

The range cookers offer a particularly Italian flourish, with coloured models finished in the same paint shop as Ferrari, Lamborghini and Ducati, resulting in an intense depth of colour and exceptional shine.

Paolo Bertazzoni, CEO, adds: "Britannia's reputation in sales and marketing, service and logistics has been integral to our decision to partner with them. We are looking forward to developing the brand together in the UK."

A selection of appliances from the Bertazzoni range will be on display on the Britannia Living stand (stand number: H93) at kbb Birmingham from 4 to 7 March.

Britannia will provide full service and after sales for Bertazzoni customers in the UK. For further information on the range, please contact Britannia Living on 01253 471001.

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