SOURCE: Encyclopaedia Britannica, Inc.

March 10, 2008 07:00 ET

Britannica Launches Online College Test Prep Service

Personalized E-Learning Program Marks Advance in SAT, ACT Training

CHICAGO, IL--(Marketwire - March 10, 2008) - College-bound high school students looking ahead to the SAT and ACT exams can now get first-rate test preparation without stepping into a classroom, with Britannica TestPrep (, an advanced online service from Encyclopaedia Britannica and the innovators at

Typically, they can also get it at a lower cost to their parents than the classroom programs of the leading test-prep companies, Kaplan and Princeton Review.

Britannica TestPrep provides a rich and effective preparation regimen compared with other online test-prep programs available. And these classes can take place in the comfort of the student's home. Even more important, Britannica TestPrep delivers big improvements. A recent study conduced by showed students enrolled in Britannica's PrepMe SAT Platinum course improved their scores by an average of 305 points from a baseline diagnostic test to their actual SAT.

A key to the product's effectiveness is an online instructional system that identifies and addresses the student's individual needs. When students begin the course, Britannica TestPrep assesses their strengths and weaknesses and provides customized instruction accordingly. The assessments and adjustments continue throughout the course by means of artificial-intelligence routines based on "adaptive algorithms."

On top of this, the product also includes live, online, one-on-one tutoring with experts from top universities such as Stanford and the University of Chicago, another feature no other online test-preparation service has. The result: each student gets a highly customized course that maximizes his or her improvement on the test.

"This really is something of a breakthrough in test preparation," said Dan Smith, a senior vice president at Encyclopaedia Britannica, Inc. "Until now you had to take an expensive classroom course or hire a private tutor to get these kinds of results. This begins to show what potential online learning really has."

Britannica TestPrep also includes an online community feature called Answers that's free to everyone. It's a place where parents, students and teachers can ask and answer questions about testing and other aspects of college admissions and preparation.

At prices as low as $300 for an online course, Britannica TestPrep is more affordable than typical classroom test-preparation courses, which can cost considerably more.

According to Smith, Britannica TestPrep is part of a wide-ranging effort to expand beyond core reference to other areas of learning and education where the company's rigorous editorial standards, long Internet experience and marketing know-how are at a premium.

About Encyclopaedia Britannica

Encyclopaedia Britannica, Inc. ( is a leader in reference and education publishing whose products can be found in many media, from the Internet to cell phones to books. A pioneer in electronic publishing since the early 1980s, the company also still publishes the 32-volume Encyclopaedia Britannica, along with services such as Britannica Online Student Edition (, which are available online at Britannica's editorial operation is overseen by some of the world's most distinguished scholars. The company makes its headquarters in Chicago.

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    Encyclopaedia Britannica, Inc.
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