SOURCE: Brita Products Company

Brita Products Company

June 21, 2011 17:41 ET

Brita® FilterForGood® Joins Dave Matthews Band Caravan to Reduce Bottled Water Waste All Summer Long

Music fans can make a sustainable difference for the environment with small changes

OAKLAND, CA--(Marketwire - Jun 21, 2011) - The Brita® FilterForGood® team is hitting the road this summer to encourage music fans to reduce their bottled water waste at the first-ever Dave Matthews Band Caravan a series of three-day festivals across the country -- each night being headlined by Dave Matthews Band as well as other popular artists. Dates include Atlantic City June 24-26, Chicago July 8-10, New York City August 26-28, and the famous Gorge Amphitheater in George, Wash. September 2-4.

Brita FilterForGood was invited to hop on Dave Matthews Band Caravan to support the festival's sustainability efforts by providing fans and performers access to free Brita® filtered water. Festival-goers can ditch their bottled water and instead fill up using reusable bottles so that everyone has an opportunity to help reduce the festival's environmental footprint. Dave Matthews Band Caravan production crew and artists will be bottled water free backstage.

"We've found that when people are given easy access to things that will help them make greener choices, they are moved to make a difference," said Dave Matthews Band. "We think our fans want to reduce their impact on the environment and we want to help make it easier for them to do that. By teaming up with Brita FilterForGood for the second summer in a row, we're continuing to give our fans a positive alternative that helps reduce plastic bottle waste while setting an example for environmentally conscious practices and responsible touring in the music industry."

Dave Matthews Band's Warehouse fan club ticketholders will receive a complimentary special Dave Matthews Band edition Brita FilterForGood Nalgene® bottle, also available for purchase at Caravan. Or, fans can bring their own reusable bottle to fill up at Brita® Hydration Stations™ by Haws Corporation® and stay hydrated while jamming out to the bands. Fans can also stop by the Brita FilterForGood tent to play games, win prizes, take the Brita FilterForGood pledge and learn more about the Brita FilterForGood movement.

Stay Connected with Brita® FilterForGood® For A Chance to Win* VIP Festival Passes to the Dave Matthews Band Caravan

The Brita FilterForGood team is offering fans exclusive opportunities to stay connected with Dave Matthews Band Caravan prior to each festival date: Fans can "Like" the Brita FilterForGood page on Facebook to view giveaway announcements and learn more about how they could win* three day general admission or VIP festival passes to attend one of the four Dave Matthews Band Caravan stops: Atlantic City, Chicago, New York City, and the famous Gorge Amphitheater in George, Washington. Also to be awarded is a prize trip package* to the final show at the Gorge Amphitheater in Washington which will include a pair of VIP tickets and a $2,000 Visa gift card to be used toward travel and accommodations.

For more information about Brita FilterForGood and Dave Matthews Band Caravan, follow Brita FilterForGood on Twitter @FilterForGood and "Like" the Brita FilterForGood page on Facebook to get real-time updates from the road.

About Brita FilterForGood
In 2007, Brita partnered with Nalgene® to create the FilterForGood® movement, which encourages people to reduce their bottled water waste by switching to reusable bottles filled with filtered water. Each year, Americans purchase billions of plastic water bottles; most of them end up in landfills. Since the campaign launch, more than 274,000 people** have taken the pledge to reduce their bottled water waste, keeping an estimated 272 million disposable bottles*** out of landfills. Visit http://filterforgood.com to learn how you can make a difference.

About Dave Matthews Band
In the past decade, Dave Matthews Band was the biggest ticket seller worldwide; selling upwards of 11 million tickets to 547 shows from 2000-2009, according to Billboard Boxscore. In fact, it was the only group to exceed 10 million in attendance for the period. The band has sold over 17 million tickets since its inception. Along with being the industry's biggest ticket seller, the band has been a leader in introducing new and innovative sustainability initiatives. The band was an early adopter and proponent of tour CO2 offsets (taking the unprecedented step of offsetting ALL its emissions since it started touring in 1991), introduced offset and car-pooling options for fans, and created the groundbreaking So Much To Save parking lot recycling program. These and many other initiatives dramatically reduce the band's environmental footprint and also give their fans the tools to easily do the right thing for the planet. Dave Matthews Band has raised the bar annually on sustainability in the music industry.

*NO PURCHASE NECESSARY. Open only to U.S. & D.C. (excl. FL, NY and RI) residents, 18+. Void where prohibited. For complete prize descriptions and official rules, visit http://www.facebook.com/note.php?note_id=10150204862831356. Sponsored by The Brita Products Company.

**Based on number of participants in the FilterForGood pledge database.

***Standard16.9-ounce.

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