September 16, 2010 09:54 ET

British Aren't Cheap Dates: LivingSocial Poll Reveals Dating Is the Last Social Activity Brits Will Cut Back On

LONDON, UNITED KINGDOM--(Marketwire - Sept. 16, 2010) - As a nation we have become more cost conscious than ever, especially when it comes to how we choose to socialise; with seven out of ten (67.7%) people in the UK citing cost as the deciding factor when planning to paint the town red. However, when it comes to dating more than half the UK population claimed they would not be cutting back on the cost of a romantic night out.

The poll(1) by social commerce leader, LivingSocial has found that people in Brighton are the biggest romantics where nearly two thirds (65.6%) of respondents said they would not be cutting back on dating. This was followed closely by people in Bristol (58.2%), Norwich (57.6%), Sheffield (55%) and London (53.3%) who all said that dating was one social activity that they would not be cutting back on. Geordies are the cheapest dates in Britain with 60% saying they would cut back on dating. On average 51.8% of Brits claimed they would not be spending less on dating.

Other activities which Brits don't want to cut back on include:

  • Partying and drinking with work colleagues, Bristolians are least likely to cut down on parties (55.2%) and drinks out with work (59.7%)
  • Londoners (49.3%) are the least likely to cut back on going to the cinema
  • Brightonians(49.3%) are the least likely to curb spending in pubs and bars

A massive eighty percent of Belfasters cited cost as the most significant factor in deciding what to do and where to go for a night out. This was followed by 77.1% of people from Plymouth, 71% of Brummies, 70.1% Liverpudlians and 67.9% of Londoners, who all cited cost as the thing they consider the most when choosing how to socialise.

People from Cardiff are the least cost conscious Brits, with almost half (45.8%) admitting that cost doesn't matter when it comes to having a good time. People from Nottingham (41.9%), Manchester (40.4%), Norwich (37.3%) and Bristol (35.8%) all agreed that the cost of a night out did not affect how they choose to socialise.

"LivingSocial offers the chance to try new, exciting activities and venues in the city without breaking the bank. We have specialists on the ground that work very hard with local retailers to find really special deals for our subscribers. Past deals have included 67% off golfing, 70% off a spa break and 60% of a Burlesque dance class." said Peter Briffett, Managing Director, LivingSocial UK.

The poll of 1,867 adults revealed that Brits felt it was important to make the time to socialise. Most people from Norwich (97.3%) felt it was important to make the time to socialise and enjoy themselves; as did more than three out five (77.2%) Mancunians, almost three out of four Geordies (74.5%), Belfasters (74.2%) and people from Leeds (74.3%), whereas more than a third of people from Southampton (39.5%), 38.8 % of Glaswegians, 37.3% of Bristolians and 37.8% of Londoners admitted that they were too busy to socialise at all.

LivingSocial launches in Leeds and Glasgow this week and has already launched in Manchester and London with more cities to follow. Subscribers are offered huge savings of 50-90% off at their favourite restaurants, spas, sporting events, hotels and other local attractions. Once members sign up at they receive one great deal every day. The deal can be bought at the deal price for 24 hours and is redeemable for up to one year. Log on to today to receive your daily deals.

About LivingSocial

LivingSocial is the social commerce leader behind LivingSocial Deals, a group buying program that invites people and their friends to save up to 90 percent each day at their favourite restaurants, spas, sporting events, hotels and other local attractions in major cities. LivingSocial has an extensive user base of more than 85 million, and is headquartered in Washington, D.C. To sign up for Deals in your city, or to find out more information about LivingSocial, visit You can also follow LivingSocial on Twitter at

(1) 1,867 British adults were surveyed on behalf of LivingSocial by independent research firm Opinion Matters

Contact Information