November 01, 2012 05:25 ET

British Fine Jeweller Boodles Launches New Mobile Website

LONDON, ENGLAND--(Marketwire - Nov. 1, 2012) -

Luxury British jeweller Boodles has launched a mobile website, offering customers a convenient way to browse and purchase fine pieces from its high-end collection, wherever they may be.

Created by luxury digital marketing specialist ILN, the new mobile site is extremely simple to use with easy-to-follow navigation designed to help customers find products quickly on mobile and touchscreen devices. The site is optimised for use on iPhone, Android and Blackberry, and is accessible wherever there is an internet connection.

Providing the same information as the main Boodles website, visitors can browse the jeweller's entire collection of over 600 pieces, from exquisite diamond engagement rings, earrings, bracelets and necklaces to fine gemstone creations made with exceptional quality gemstones. They can also view product images and specifications before making a purchase. Other features allow customers to add a favourite item to a personal wish list, make an enquiry or book an appointment at a Boodles store.

The Boodles mobile shopping experience is enhanced with the provision of helpful advice, including a sizing guide-especially useful if buying a ring or bracelet-and information on buying online, from how to use the website to details of deliver and returns.

James Amos, Marketing Director, Boodles, says: "Mobile is a cornerstone of the Boodles digital strategy and it was vital we delivered a highly usable experience. ILN delivered such a site and it will now be part of an on-going online communication plan for which they are responsible. It is another benchmark for us as we continue to open new digital fronts."

Garrett Dearey, Head of Agency and Digital, ILN, adds: "Creating an Android, Blackberry and iPhone mobile site was the logical next step as Boodles continues to engage with a highly affluent online market. Its launch represents another step forward in ILN's and Boodles digital collaboration."

About Boodles

Founded in 1798, Boodles is a family-owned British jeweller renowned for its unique, handmade designs and exceptional customer service. The new mobile website complements its e-commerce website and stores in London, Liverpool, Manchester, Chester and Dublin, Ireland.

About ILN

ILN is a customer engagement agency offering digital marketing and content marketing services to the luxury industry. At the heart of its philosophy is that inspirational, well-crafted content is the most effective way to connect with audiences.

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