British Sky Broadcasting Group Plc announces Results for the Nine Months ended 31 March 2007


Middlesex, UK -- (MARKET WIRE) -- May 2, 2007 --


                       BRITISH SKY BROADCASTING GROUP PLC

                Results for the nine months ended 31 March 2007

Customer response to "See, Speak, Surf" and Sky+ drives record product sales in
                               the third quarter

More customers are choosing more of Sky's products than ever before

- New customer additions of 340,000 in the third quarter, up 25% year-on-
  year

- Net customer growth of 51,000, up 28% year-on-year to 8.492 million

- Third quarter growth in Sky+ households of 199,000, up 34% year-on-year
  to 2.167 million, 25% penetration target exceeded three years ahead of
  plan

- HD subscribers of 244,000 within 10 months, third quarter growth of 
  60,000

- Sky Broadband customers more than double to 553,000 with gross bookings 
  of 669,000 by 29 April 2007(1)

- Sky Talk customers increase by 83% to 408,000(1)

- 974 exchanges unbundled, 61% coverage of the U.K.(1)

Strong top-line growth and accelerating underlying operating profit growth

- Revenue increased by 10% to GBP3,376 million, including GBP41 million 
  from residential broadband and GBP117 million from Easynet Enterprise

- Adjusted gross margin excluding residential broadband and Easynet
  Enterprise of 62% up from 60% in the comparable period(2)

- EBITDA of GBP750 million (2006: GBP756 million) including a net
  exceptional gain of GBP56 million

- Operating profit of GBP613 million including losses of GBP137 million in
  residential broadband and Easynet Enterprise and a net exceptional gain
  of GBP56 million

- Underlying operating profit up by 4% to GBP694 million (excluding
  residential broadband, Easynet Enterprise and exceptional items), an
  increase of 8% year-on-year in the third quarter

- Basic EPS of 22.1p (2006: 23.2p) and adjusted EPS of 19.5p (2006: 23.3p)
  (3)

James Murdoch, Chief Executive said:

"Customer response to our "See, Speak, Surf" campaign has been very encouraging. Total sales of our TV, broadband and telephony products surpassed one million for the second consecutive quarter and now exceed three million in the year to date, an increase of more than 50% on the prior year and almost double that of two years ago.

"In just eight months, Sky Broadband has passed the milestone of 500,000 customers who are enjoying fast speeds, wireless access and significant savings. Our network now reaches over 60% of U.K. homes and we are on track for our goal of more than 700,000 broadband customers by the end of June.

"Our investments in customer service, value and quality are driving more customers to choose more services from Sky than ever before.

"Changes to our retention and acquisition strategy are delivering valuable benefits to the quality and profitability of our business. We are delivering on our multi-product strategy and customers are responding in record numbers."

Enquiries:

Analysts/Investors:

Andrew Griffith                          Tel: 020 7705 3118
Robert Kingston                          Tel: 020 7705 3726

E-mail: investor-relations@bskyb.com

Press:

Matthew Anderson                         Tel: 020 7705 3267
Robert Fraser                            Tel: 020 7705 3036

E-mail: corporate.communications@bskyb.com

A conference call for U.K. and European analysts and investors will be held at 8:30 a.m. (BST) today. To register for this, please contact Silvana Marsh at Finsbury on +44 20 7251 3801. A live webcast of this call and replay facility will be available on Sky's corporate website, http://www.sky.com/corporate.

There will be a separate conference call for US analysts and investors at 10.00 a.m. (EST) today. Details of this call have been sent to US institutions and can be obtained from Dana Johnston at Taylor Rafferty on +1 212 889 4350. A live webcast of this call and replay facility will be available on Sky's corporate website, http://www.sky.com/corporate.


(1) Data stated as at 29 April 2007. As at 31 March 2007 there were
    574,000 Sky Broadband gross bookings, 457,000 activated broadband 
    customers and 355,000 Sky Talk customers

(2) Adjusted gross margin excludes an exceptional gain from a third party
    channel provider of £65 million, included within programming expenses

(3) Adjusted EPS excludes mark-to-market in derivative financial
    instruments that do not qualify for hedge accounting, an exceptional
    gain of £65 million and an exceptional charge of £9 million

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