SOURCE: Internet Innovation Alliance

April 18, 2012 09:00 ET

Broadband Saves Entrepreneurs More Than $16,000

IIA and SBE Council Release Report on Top 10 Ways Broadband Saves Solo-Entrepreneurs Money, During the Start-Up Phase and in Yearly Savings

WASHINGTON, DC--(Marketwire - Apr 18, 2012) - When pursuing the American dream of starting a business, new entrepreneurs save $16,550.52 with high-speed broadband Internet, according to the report "Start-Up Savings: Boosting Entrepreneurship through Broadband Internet" today released by the Internet Innovation Alliance (IIA) and the Small Business and Entrepreneurship Council (SBE Council). The analysis looks at the top 10 ways broadband creates significant savings for a solo-entrepreneur -- not only during the start-up phase but also in yearly savings.

"Entrepreneurs fuel the economy and job growth," said Karen Kerrigan, President and CEO of SBE Council. "Fostering U.S. innovation, particularly in the technology sector, is critical to ensuring our country's continued global leadership and economic competitiveness. Broadband connectivity, particularly through mobile devices, is propelling entrepreneurs and new businesses responsible for creating millions of new jobs every year."

According to the Kauffman Foundation, young firms were responsible for nearly all the net job creation in the United States between 1980 and 2005. Kauffman estimates that new firms create approximately three million jobs each year, and have created 40 million new jobs since 1980.

Broadband is lowering the cost and barriers to entry for starting a new business, and access to this powerful resource provides entrepreneurs innovative tools, new networks and business opportunities. Below are the top 10 ways high-speed Internet, including wireless broadband, saves American entrepreneurs money.

Top 10 Ways Broadband Saves American Entrepreneurs Money

Category Traditional Online Amount Saved on Start-up Costs % Saved
Accounting: Online Services and Software vs. Traditional Accountant Services $ 2,101.00 $ 267.30 $ 1,833.70 87.28 %
Printing Services $ 875.22 $ 497.15 $ 378.07 43.20 %
Telephone Line $ 696.00 $ 264.00 $ 432.00 62.07 %
Website Design and Hosting $ 2,397.84 $ 299.64 $ 2,098.20 87.50 %
Mobile Apps and Business Owner's Time $ 35,027.20 $ 31,524.48 $ 3,502.72 10.00 %
Logo Design $ 500.00 $ 42.00 $ 458.00 91.60 %
Office Space vs. Home Office $ 6,180.00 $ 0.00 $ 6,180.00 100.00 %
Incorporating a Business $ 394.67 $ 98.67 $ 296.00 75.00 %
Newspaper Subscriptions $ 348.71 $ 0.00 $ 348.71 100.00 %
Travel Costs: Air Travel vs. Online Video Calls/Conferencing $ 1,083.00 $ 59.88 $ 1,023.12 94.47 %
TOTAL $ 49,603.64 $ 33,053.12 $ 16,550.52 33.37 %
Cost of Broadband Connection $ 490.00
Total Saved, with Broadband $ 16,060.52

* Savings may also be greater for businesses that tap into broadband for a host of other needs not covered in the study, including purchasing equipment and furniture, utilizing cloud services, or marketing products and services.

Broadband-enabled savings, as identified by the analysis, are important for several reasons:

  • Reducing costs associated with starting a business lowers barriers to entrepreneurship.
  • Money and resources saved in one or several areas mean capital can be deployed or invested in revenue-generating activity.
  • Access to capital continues to be tight, so every penny saved counts in helping new businesses preserve capital for new investments, staff or other needs that will help them survive and remain competitive.

"Broadband is an invaluable tool that allows entrepreneurs to pull America up by her bootstraps," said Bruce Mehlman, co-chairman of the Internet Innovation Alliance and former Assistant Secretary of Commerce for Technology Policy. "Yet too many communities are still without high-speed Internet or lack robust service; universal broadband deployment must be a top priority for our nation, and this goal is best met through policies that allow the markets to work."

Mehlman continued, "Now more than ever we need more spectrum in the hands of those actually serving our entrepreneurs, to ensure robust and reliable Internet service. Policies that allow the markets to deploy these resources to their highest and best use, rather than politicians' preferences, will lead to a stronger entrepreneurial ecosystem -- that means more innovation, more jobs, more cost-savings for consumers and more start-up businesses in the United States."

To access the full report, view our rolling infographic and download a printable, informational palm card, visit

About The Internet Innovation Alliance

The Internet Innovation Alliance was founded in 2004 and is a broad-based coalition supporting broadband availability and access for all Americans, including underserved and rural communities. It aims to ensure every American, regardless of race, income or geography, has access to this critical tool. The IIA seeks to promote public policies that leverage the power of entrepreneurs and the market to achieve universal broadband availability and adoption.

About SBE Council

The Small Business and Entrepreneurship Council is a 501c(4) advocacy, research, training and networking organization dedicated to protecting small business and promoting entrepreneurship.

SBE Council works to educate elected officials, policymakers, business leaders and the public about key policies that enable business start-up and growth. Through advocacy, research, media outreach, training and education, SBE Council members and staff convey the importance of entrepreneurship to job creation, innovation, economic growth and U.S. competitiveness.

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