SOURCE: Bulldog Reporter

Bulldog Reporter

August 10, 2009 19:30 ET

Broadcast Bonanza for PR: New Bulldog Reporter Conference Reveals Secrets of Winning National Coverage on TV and Cable

TV Producers at Fox Business Network, CBS News and Fine Living Network Share Tips on How to Break Into Prime Time -- Audio Conference, Wednesday, August 19th, 2009

OAKLAND, CA--(Marketwire - August 10, 2009) - PR and marketing professionals who want to successfully break into national TV by tying a company, product or event to current trends and the day's headlines will discover practical strategies at a new audio conference from Bulldog Reporter's PR University. "Broadcast Bonanza for PR: Producers, Bookers and Industry Insiders Field Pitches and Reveal Secrets of Winning National Coverage on TV and Cable." Attendees will also review how much media training their spokesperson needs to become a media darling for TV, plus how much must she "know and show" to delight the cameras.

This exclusive, dial-in PR University audio conference takes place on Wednesday, August 19th, at 1PM EDT (noon CDT, 11AM MDT, 10AM PDT). The panel includes top TV editorial gatekeepers that will give you inside advice on how to craft story ideas that consistently rivet editors' attention:

Justin Freiman, Senior Producer, Fox Business Network

Renee Meier, Producer, National Desk, CBS News

Daniella Cracknell, Marketing & PR Partnerships, Director, Fine Living Network/Scripps Networks Interactive

Jodi Fleisig, Senior Vice President, Media Strategy, Porter Novelli

This 90-minute interactive call will give public relations professionals actionable insights, tips and skills on which hooks top TV networks respond to and which they reject outright -- the hot-button story elements and stellar sound bites sure to turn heads at assignment desks nationwide. It will also address examples of outstanding TV pitches and how the best PR pros generate a steady stream of air time. Here are some of the practical and immediately applicable techniques attendees will cover in this audio conference:

--  TV Rebound: Why TV spots matter more than ever -- how TV networks are
    reaching wider audiences (think online) and easy ways PR can tap into this
    extended reach
--  Targeting Essentials: How each of these media views its audience and
    mission, how they differ... and how you can use this insight to pitch news
    more effectively
--  Best Practices: Examples of stellar TV pitches, how other companies
    generate a steady stream of air time -- and how you can do the same
--  Editorial Hot Buttons: What stories and key issues these outlets will
    cover in the days and weeks ahead... plus how to find TV-worthy hooks
    bookers can't resist
--  Visual Thinking: Elements TV insiders look for in every segment -- and
    how to make sure your pitch includes these critical elements
--  Inside tips to help your exec or source pass the pre-interview test

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PR University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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