SOURCE: Experience Project

Experience Project

May 19, 2011 12:00 ET

BroadCause Joins Robin Hood Foundation and The Black Eyed Peas in Fight Against Poverty in NYC; Benefit Concert in Central Park Presented by Chase

BroadCause Social Campaign to Raise Awareness, Funds for The Black Eyed Peas Concert 4 NYC on June 9, 2011

SAN FRANCISCO, CA--(Marketwire - May 19, 2011) - BroadCause, a platform for social good that engages and activates passionate communities around the causes that are most important to them, today launched a week-long campaign to build awareness and raise funds for The Black Eyed Peas Concert 4 NYC on June 9, presented by Chase, to benefit the Robin Hood Foundation. Starting today, BroadCause will give away 100 preferred tickets, valued at $500 each, to the Central Park concert. Visitors who share the campaign via Facebook or Twitter will be automatically entered to win the coveted tickets. To enter for the ticket giveaway or to make a donation, go to www.broadcause.com.

The campaign will be featured on BroadCause.com for one week and will end on May 25, 2011. BroadCause and Robin Hood created the opportunity as a method to extend the event through BroadCause's active communities on Facebook, Twitter and Experience Project.

The free ticketed concert will benefit Robin Hood, which funds and supports innovative poverty-fighting organizations in New York City. Limited tickets are being given away through BroadCause, and a small number of VIP tickets are available for purchase at blackeyedpeas.robinhood.org. All are welcome to contribute by spreading the word and making donations to the foundation at www.robinhood.org.

"As our big event approaches, the authentic social influence of BroadCause will help us reach millions of brand new fans and supporters who will rally around our mission," said Jim Samalis, Managing Director of Marketing, Communications & Events, Robin Hood. "With the help of The Black Eyed Peas and BroadCause, we are on our way to change the lives of the many people, families and children of New York City who are greatly in need."

Brands use BroadCause to authentically align themselves with causes and to raise awareness for charities that matter to them and their fans. Featured BroadCause campaigns reach an engaged and passionate user base and generate more than two million impressions every day. A product of Experience Project, Inc., BroadCause has worked in partnership with some of the world's largest brands, including Sony, Nestlé, Paramount Pictures, American Express, Pepsi and Honda.

"BroadCause is about activation and engagement, and our communities are made up of people who recognize their own power to make a difference and are ready to rally," said Peter Jackson, CEO, Experience Project. "Next month's concert will be a celebration of the inspirational power of music, real people's passion for helping each other and one of the greatest cities in the world, and we are honored to play our part in spreading the word."

About Robin Hood
For more than 20 years, Robin Hood has fought poverty in New York City. We find, fund and partner with programs that have proven they are an effective remedy to poverty and are a consistent force for good in the lives of New Yorkers in need. We employ a rigorous system of metrics and third-party evaluation to ensure grantee accountability. The board pays all administrative and fundraising costs, so 100 percent of donations go directly to helping New Yorkers in need build better lives. We work closely with our grantees to make them more effective, enabling them to assist even more people. In 2010, Robin Hood invested over $132 million in 200 programs and schools, directly touching the lives of over 650,000 New Yorkers.

About BroadCause
BroadCause, a product of Experience Project, Inc. is a social good platform designed to activate, accelerate and aggregate passionate communities around cause-based initiatives. Born from Experience Project's five years of fostering passionate communities based on one person helping another, BroadCause's aim is to work with causes to quickly accelerate their message to help tens of thousands. BroadCause offers a complete set of tools for non-profit organizations, causes and charities to rally their supporters online, and empowers everyday people to change the world. For more information, visit http://www.broadcause.com.

About Experience Project
Experience Project, Inc. is the company behind ExperienceProject.com, the world's largest community of shared life experiences online. Experience Project is focused squarely on connecting people around life experiences and passions. The site now features some nine million life experiences shared by more than five million people. Experience Project started as a single online support group, and has grown to include more than 300,000 groups and communities ranging from health-related experiences and parenting to baking and fly-fishing. Privately held, Experience Project, Inc. is backed by D.E. Shaw, Floodgate and Ron Conway's Angel Investors. For more information, visit http://www.eprojectinc.com.

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