BroadCause Partners With The V Foundation Wine Celebration to Rally Online Audiences Around Cancer Research

SAN FRANCISCO, CA--(Marketwire - Jul 18, 2011) - BroadCause, a platform for social good, today launched a partnership with The V Foundation Wine Celebration to build online awareness and engagement for its 13^th annual event, which will take place in Napa Valley, California, on August 5 and 6.

The annual wine event brings together 450 prominent members of the sports broadcasting, entertainment, media, lifestyle, technology, investment and winemaking worlds to raise money to fund vital research in the fight against all types of cancer. 100% of the net proceeds will benefit The V Foundation for Cancer Research to fund research projects in California selected by The V Foundation Scientific Advisory Board.

By using the BroadCause platform, The V Foundation Wine Celebration is tapping the social Web to expand the reach of its offline event, attract online participants and make the initiative accessible to a virtual audience. Sports legends such as Duke University Head Coach Mike Krzyzewski, Basketball Hall of Fame member Dick Vitale and other sports broadcasting personalities will lend their support to this effort.

Starting today, the campaign will be featured on the BroadCause homepage for two weeks. The BroadCause platform will be used to manage all event details, collect donations and manage the event's raffle, which includes a 2012 Bentley, valued at over $190,000. All online traffic will be directed to the BroadCause site, which will be the main online destination for the event. As part of the partnership, BroadCause will also debut its new auctions management feature set. The V Foundation Wine Celebration will be launching a week-long online auction through BroadCause on July 25.

BroadCause will spread awareness around the initiative via its built-in social engagement engine, which taps its engaged and passionate user base through Twitter, Facebook and Experience Project to generate more than two million impressions per day.

"BroadCause adds a new online dimension to our annual event, giving us the capability to access and engage virtual audiences in a way that we never have before," said Jane Brovelli, Executive Director, The V Foundation Wine Celebration. "Through BroadCause, we can not only organize and manage the event itself, but we'll also greatly increase the event's reach, raising new awareness and funds for critical cancer research. This partnership will allow us to expose this important initiative and cause to millions of new people."

"The V Foundation is a pioneer in bringing together and engaging the sports industry to rally support and contribute to cancer research," said Peter Jackson, CEO, Experience Project. "BroadCause is built around a passionate, active and social community that is ready to help, and we are honored to be working together to share this annual event with brand new audiences who will get involved and support the cause."

Since the event's inception in 1999, The V Foundation Wine Celebration has raised more than $35 million for the fight against cancer. As in previous years, funds raised at The V Foundation Wine Celebration will support a number of cancer research projects in California and throughout the United States. For more information about The V Foundation Wine Celebration, please visit www.broadcause.com/vfoundation or call (707) 963-0611.

About The V Foundation Wine Celebration
The V Foundation Wine Celebration is a world-class wine event and auction benefiting The V Foundation for Cancer Research. Set in Napa Valley, the heart of California Wine Country, this annual special event brings together 450 prominent members of the sports broadcasting, entertainment, media, lifestyle, technology, investment and winemaking worlds to raise money to fund vital research in the fight against all types of cancer. Dedicated to giving back to the generous Napa Valley and surrounding communities that have so enthusiastically embraced The V Foundation, the Wine Celebration has funded 34 promising research programs at medical and research facilities including, St Helena Hospital, Napa's Queen of the Valley Hospital, Stanford and UC San Francisco. Co-founded by Julie Allegro Constantin and The V Foundation Chairman, Robert Lloyd, the V Foundation Wine Celebration has grown from its humble beginnings to one of the top-rated charitable wine auctions in the country. Guided by a dedicated volunteer board, the two-day fundraiser has raised over $35 million since the inaugural event in 1999.

About BroadCause
BroadCause, a product of Experience Project, Inc. is a social good platform designed to activate, accelerate and aggregate passionate communities around cause-based initiatives. Born from Experience Project's five years of fostering passionate communities based on one person helping another, BroadCause's aim is to work with causes to quickly accelerate their message to help tens of thousands. BroadCause offers a complete set of tools for non-profit organizations, causes and charities to rally their supporters online, and empowers everyday people to change the world. For more information, visit http://www.broadcause.com.

About The V Foundation
The V Foundation for Cancer Research was founded in 1993 by ESPN and the late Jim Valvano, legendary North Carolina State basketball coach and ESPN commentator. Since 1993, The Foundation has raised more than $100 million to fund cancer research grants nationwide. It awards 100 percent of all direct cash donations and net proceeds of events directly to cancer research and related programs. Administrative and fundraising expenses are paid by the Foundation's endowment. The Foundation awards grants through a competitive awards process strictly supervised by a Scientific Advisory Board. For more information on The V Foundation or to make a donation, please visit www.jimmyv.org.

About Experience Project
Experience Project, Inc. is the company behind ExperienceProject.com, the world's largest community of shared life experiences online. Experience Project is focused squarely on connecting people around life experiences and passions. The site now features some nine million life experiences shared by more than five million people. Experience Project started as a single online support group, and has grown to include more than 300,000 groups and communities ranging from health-related experiences and parenting to baking and fly-fishing. Privately held, Experience Project, Inc. is backed by D.E. Shaw, Floodgate and Ron Conway's Angel Investors. For more information, visit http://www.eprojectinc.com.