SOURCE: BroadCause

BroadCause

April 25, 2011 09:00 ET

BroadCause Teams Up With Honda to Raise Funds for American Red Cross

Proceeds to Benefit Japan Disaster Recovery and Relief Efforts

SAN FRANCISCO, CA--(Marketwire - Apr 25, 2011) - BroadCause, a platform for social good that engages and activates passionate communities around the causes that are most important to them, today launched a campaign to raise funds for the American Red Cross. All proceeds will benefit disaster recovery and relief efforts in Japan and the Pacific. The week-long campaign is sponsored by the all-new 2012 Honda Civic.

Since March 23, Honda Motor Co., Ltd. in Japan has pledged to provide $3.7 million to the Red Cross' recovery efforts, along with 1,000 generators. In response to a huge outpouring of support from Honda's extended family of associates, customers and suppliers, American Honda Motor Co., Inc., has established a microsite to channel donations to the American Red Cross. Over the next week, BroadCause will drive traffic to the microsite and socialize the campaign via Facebook sharing, Tweets and Experience Project stories, generating more than two million impressions daily.

"We've seen an incredible show of support and generosity from the extended Honda family," said Steve Center, vice president of National Marketing Operations for American Honda Motor Co. "We are grateful to our associates, customers, suppliers and fans for all the help they have pledged thus far and today we're teaming up with BroadCause to extend the reach of this crucial call for help even further."

Brands use BroadCause to authentically align themselves with causes and to raise awareness for charities that matter to them and their fans. Featured BroadCause campaigns reach an engaged and passionate user base and generate more than two million impressions every day. A product of Experience Project, Inc., BroadCause has worked in partnership with some of the world's largest brands, including Sony, Nestlé, Paramount Pictures and American Express.

"At our very core, we are a company that wants to help people, and the BroadCause and Experience Project communities are passionate, engaged and ready to get involved," said Peter Jackson, CEO, Experience Project. "Our thoughts are with the millions of people affected by this disaster and we are grateful to be able to work together with Honda to raise awareness around these efforts."

To learn more, visit www.broadcause.com.

About BroadCause
BroadCause, a product of Experience Project, Inc. is a social good platform designed to activate, accelerate and aggregate passionate communities around cause-based initiatives. Born from Experience Project's 5 years of fostering passionate communities based on one person helping another, BroadCause's aim is to work with causes to quickly accelerate their message to helping tens of thousands. BroadCause offers a complete set of tools for non-profit organizations, causes and charities to rally their supporters online, and empowers everyday people to change the world. For more information, visit http://www.broadcause.com.

About Experience Project
Experience Project, Inc. is the company behind ExperienceProject.com, the world's largest community of shared life experiences online. Experience Project is focused squarely on connecting people around life experiences and passions. The site now features some nine million life experiences shared by more than five million people. Experience Project started as a single online support group, and has grown to include more than 300,000 groups and communities ranging from health-related experiences and parenting to baking and fly-fishing. Privately held, Experience Project, Inc. is backed by D.E. Shaw, Floodgate and Ron Conway's Angel Investors. For more information, visit http://www.eprojectinc.com.

*The American Red Cross name and emblem are used with its permission, which in no way constitutes an endorsement, express or implied, of any product, service, company, opinion or political position. The American Red Cross logo is a registered trademark owned by the American Red Cross.

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