SOURCE: Experience Project

Experience Project

April 05, 2011 09:00 ET

BroadCause Teams Up With United Way Worldwide to Recruit One Million Volunteers for Education

LIVE UNITED® Campaign Aims to Recruit One Million Readers, Tutors and Mentors to Help Kids Stay in School

SAN FRANCISCO, CA--(Marketwire - April 5, 2011) - BroadCause, a platform for social good that engages and activates passionate communities around the causes that are most important to them, today launched a week-long campaign to raise awareness for United Way's major commitment to improve education across the country. LIVE UNITED®, United Way's grassroots campaign to mobilize people to make a difference in the areas of education, income and health, now aims to recruit one million volunteer readers, tutors and mentors to help improve outcomes for young people. BroadCause, a product of Experience Project, was officially released today.

BroadCause is the first offering of its kind that connects the dots between socially conscious brands, non-profits and charities of all sizes, and people who want to make a difference through a single, comprehensive platform.

Non-profit organizations and charities, large and small, can use BroadCause for free to rally their supporters online by managing their social Web presence, members and email contacts, as well as fundraising efforts and events. Brands can use BroadCause to authentically align themselves with causes and raise awareness for charities that matter to them and their fans. Featured BroadCause campaigns reach an engaged and passionate user base and generate more than two million impressions every day. To date, BroadCause has worked in partnership with some of the world's largest brands, including Sony, Nestlé, Paramount Pictures and American Express.

"BroadCause will help United Way reach and mobilize people who are passionate about education and looking for a way to make a difference," says Iavor Ivanov, director of online engagement at United Way Worldwide. "We've partnered with BroadCause for the launch of this ambitious project because we believe in the BroadCause community's power to impact real change."

The LIVE UNITED BroadCause campaign works to encourage as many people as possible to pledge one hour per week to becoming educational volunteers in their communities through Tweets, Facebook posts and Experience Project stories. To learn more, visit

About United Way
United Way is a worldwide network in 40 countries and territories, including more than 1,200 local organizations in the U.S. It advances the common good, creating opportunities for a better life for all by focusing on the three key building blocks of education, income and health. United Way recruits people and organizations who bring the passion, expertise and resources needed to get things done. LIVE UNITED® is a call to action for everyone to become a part of the change. For more information about United Way, please visit:

About Experience Project
Experience Project, Inc. is the company behind, the world's largest community of shared life experiences online. Experience Project is focused squarely on connecting people around life experiences and passions. The site now features some nine million life experiences shared by more than five million people. Experience Project started as a single online support group, and has grown to include more than 300,000 groups and communities ranging from health-related experiences and parenting to baking and fly-fishing. Privately held, Experience Project, Inc. is backed by D.E. Shaw, Floodgate and Ron Conway's Angel Investors. For more information, visit

About BroadCause
BroadCause, a product of Experience Project, Inc. is a social good platform designed to activate, accelerate and aggregate passionate communities around cause-based initiatives. Born from Experience Project's 5 years of fostering passionate communities based on one person helping another, BroadCause's aim is to work with causes to quickly accelerate their message to helping tens of thousands. BroadCause offers a complete set of tools for non-profit organizations, causes and charities to rally their supporters online, and empowers everyday people to change the world. For more information, visit

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