SOURCE: BroadHop, Inc.

BroadHop, Inc.

May 03, 2011 09:16 ET

BroadHop Announces Support for Malaysian Entry Point Project on Smart Networks

Policy 2.0 to Support Government Led Telecommunications Initiative

KUALA LUMPUR, MALAYSIA and DENVER, CO--(Marketwire - May 3, 2011) - BroadHop, Inc., the leader in next generation policy control platforms for telecom operators today announced its support for the Entry Point Project on Smart Networks (EPP9), one of the 12 National Key Economic Areas of the Malaysian government's Economic Transformation Programme (ETP) to transform Malaysia into a high income economy. The EPP9 on Smart Networks is aimed to address affordability and quality of services by network providers and to sponsor a streamlined implementation of smart network features by network providers in providing differentiated pricing based on service prioritization, usage cap, and application specific packages to users.

In the recent Malaysian Communications & Multimedia Commission (SKMM) seminar on Smart Networks, Muhammad Ismail Ahmad, Director of BroadHop, APAC Malaysia presented on Intelligent Networks - Policy 2.0 & Use Cases. Mr. Ismail pointed out the current network operator pain points including the complexity Malaysian operators face in delivering innovative services, the back end monetization gap, integration challenges between the network, applications and back-office as well as the issues with scalability, performance and service velocity. Mr. Ismail also noted that with advancements in policy management capabilities, operators are now able to take advantage of the shift from Policy 1.0 or network centric bandwidth management to Policy 2.0 application centric management. Policy 2.0 provides a platform for innovation and revenue generation allowing personalized polices or policy to the handset, micro and macro Value Added Services (VAS), loyalty based services, enhanced content and flexible, real time solutions.

In his session, Mr. Ismail presented real world Policy 2.0 use cases including the ability to offer services based on nights and weekends, usage metering, Pay per Use, shared quota, Parental Controls, Tiered Services, Facebook and Streaming Application Plans, Video Optimization and Steering, RAN Congestion Management, 3rd Party Sponsored Services and Machine-To-Machine services.

"In order to support the networks of today and also tomorrow, policy management platforms must empower network operators with feature freedom, integrated real-time charging, user intelligence, services, personalized Policy Control to the Handset all within a virtualized, distributed application architecture and session manager," said Muhammad Ismail Ahmad, Director of BroadHop, APAC Malaysia. "Because of advancements in policy management, Malaysian operators are now able to take advantage of the benefits that shifting from Policy 1.0 to Policy 2.0 will enable, helping to meet the goals of the EPP9."

To learn more about BroadHop and Policy 2.0 please contact Muhammad Ismail Ahmad at

About BroadHop, Inc.
Deployed by more than 70 telecom service providers serving 300 million subscribers in over 30 countries, BroadHop's advanced next-gen policy management platform, The Quantum Network Suite enables service providers to control network resources in real time, monetize new services and applications, and deliver personalized, identity-based services in wireless and wireline networks. BroadHop products enable service providers to deliver converged applications, content and services over multi-access networks, so they can quickly build new revenue streams, reduce operating expenses, and create competitive advantage in their markets. For more information on BroadHop and its products, visit or follow the company on

About Malaysian Communications and Multimedia Commission (SKMM)
The primary role of SKMM is to implement and promote the Government's national policy objectives for the communications and multimedia sector. SKMM is also charged with overseeing the new regulatory framework for the converging industries of telecommunications, broadcasting and on-line activities, in accordance with the national policy objectives set out in the Communications and Multimedia Act 1998 (CMA), as well as postal services and digital certifications.

The CMA provides that SKMM undertakes a policy implementation role, while policy decision making is vested with the Minister. The Minister may also give policy directions to the Commission.

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Contact Information

  • Media & Industry Analyst Contacts:
    Ilona Mohacsi
    PenVine for BroadHop, Inc.
    +1 631-764-3729
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