SOURCE: BroadHop Inc.

BroadHop Inc.

December 02, 2010 09:16 ET

BroadHop Discusses Changing Role of Policy Management From "Traffic Cop to Service Enabler" at Industry Event

BroadHop Joins Allot, Continuous Computing, Procera, Qosmos and Others at Light Reading Policy Control, DPI & Mobile Packet Core Virtual Event

DENVER, CO--(Marketwire - December 2, 2010) - BroadHop Inc., the network intelligence experts for service providers, today announced it will participate in the "Applying Policy Management: From Traffic Cop to Service Enabler" panel at the Light Reading Policy Control, DPI & Mobile Packet Core Virtual Event on December 7, 2010.

BroadHop's Vice President of Marketing, Dan Geiger joins moderator, Graham Finnie, Chief Analyst, Heavy Reading and other industry luminaries from Allot, Continuous Computing, Procera, Qosmos, and others at this highly focused all-day virtual event that examines the evolving role of policy including policy servers and PCRF-compliant policy decision points, policy enforcement points including DPI, and how it all fits together.

BroadHop will discuss the shifting role of policy from network centric bandwidth management to enabling differentiated services and packages and what this means to service providers in ARPU and subscriber loyalty. Together with panel participants, BroadHop will debate the implications for the wider policy architecture, including charging systems and subscriber data management, the business case for making the shift, and the performance and scalability required for policy solutions to handle this new and much more demanding role.

"2011 marks an inflection point in which service providers make the shift from what we call Policy 1.0 or traditional use of policy -- tiering, data caps and congestion management to this new Policy 2.0 paradigm which is application centric," said Dan Geiger, vice president of Marketing, BroadHop Inc. "We see a tremendous level of interest in Policy 2.0 as a platform for innovation for personalized, value added services that inspire increased loyalty in service offerings -- and not just from the faster, nimbler emerging market players -- but from tier 1 service providers as well."

To learn more and to register for the event please visit

About BroadHop
Deployed by more than 70 telecom service providers serving more than 300 million subscribers in 30 countries, BroadHop's policy management solutions enable service providers to control network resources in real time, monetize new services and applications, and deliver personalized, identity-based services in wireless and wireline networks. BroadHop products enable service providers to deliver converged applications, content and services over multi-access networks, so they can quickly build new revenue streams, reduce operating expenses, and create competitive advantage in their markets. For more information on BroadHop and its products, visit or follow the company on

About Light Reading

Founded in 2000, the Light Reading Communications Network is the world's leading research-led integrated media company serving the global communications market. is the ultimate source for technological and financial analysis of the communications industry, leading the media sector in terms of traffic, content, and reputation. Light Reading's research arms, Heavy Reading and Pyramid Research, provide the most comprehensive communications research, market data, and technology analysis in close to 100 markets around the world. Light Reading produces nearly 20 targeted communications events including TelcoTV, and TelcoTV Asia, Ethernet Expo New York and Ethernet Europe, and The Tower Summit @ CTIA, as well as focused one-day events tailored for cable, mobile, and wireline executives in the US, Europe, India, and China. Light Reading was acquired by United Business Media in August 2005 and operates as a unit of TechWeb.

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Contact Information

  • Media & Industry Analyst Contacts:
    Jennifer Abelson
    Abelson Group for BroadHop Inc.
    +1 917-445-4454
    Email Contact

    Ilona Mohacsi
    Abelson Group for BroadHop Inc.
    +1 631-764-3729
    Email Contact