SOURCE: BroadHop, Inc.

BroadHop, Inc.

February 27, 2012 09:16 ET

BroadHop and Heavy Reading Unveil the "New Service Environment, and What It Means for Telcos"

Radical Reworking of Network and Service Platforms Essential for Telcos to Remain at the Heart of the Service Value Chain

BARCELONA, SPAIN--(Marketwire - Feb 27, 2012) - Mobile World Congress -- BroadHop, Inc., the leader in next generation policy control platforms for telecom operators, and Heavy Reading, the research division of the Light Reading Communications Network, today announced the findings of a new study, "Permanent Revolution: the New Service Environment and What it Means for Telcos." In the tumultuous service environment being created by an ever-faster transition to all-broadband, all-IP networks, a radical reworking of telco network and service platforms is essential if conventional telcos are to remain at the heart of the service value chain.

BroadHop and Heavy Reading will present the complete findings and recommendations from the study at a Service Provider Breakfast being held on Wednesday, February 29 at Mobile World Congress. To register for the breakfast please click here.

"Telcos are facing a 'permanent revolution' in two respects," said Graham Finnie, Heavy Reading Chief Analyst. "First, the revolutionary changes wrought by the Internet, IP, the Web, broadband, smart devices and app stores are here to stay, and the service environment will never revert back to the former situation in which telcos closely controlled it. Second, continual rapid and unpredictable change in the application and services environment is the new reality -- and telcos must adapt to it, or become increasingly irrelevant to end users."

New Service Environment Requirements
The service revolution requires a telco network and service infrastructure that is radically different from that of the past. Specifically, it will need to be able to:

  • Handle an ever-wider, ever-shifting range of service & application types, devices and individual customer needs
  • Have the ability to handle unpredictable and rapid changes in demand
  • Be able to proactively identify customer needs using wide-ranging, automated analytics tools
  • Be able to deliver services seamlessly over a range of access networks and devices
  • Enable richer, individualized on-demand (self-) service portfolios
  • Allow for collaborative service creation between shifting alliances of network operators, developers, content owners, enterprises, and users
  • Cost-effectively enable shorter service lifetimes
  • Enable a flexible range of pricing & charging models that match price to value.

"Telcos implementing an open, virtualized, convergent service platform will be able to take full advantage of new opportunities, stay relevant in the still-emerging services and applications environment, and resolve the challenges posed by permanent revolution," said Kishen Mangat, Vice President, Solutions at BroadHop, Inc. "By not being constrained to service areas defined by legacy network technology, they will be able to better serve customers in new territories via the cloud, on any device, offer new services and categories of services while meeting customers' needs more precisely and offer a broad range of capabilities to third party ISVs and Web developers."

BroadHop's Quantum Network Suite, is a next generation policy management platform specifically designed to enable service providers to make the shift from network centric, defensive bandwidth management to intelligent broadband services and next-generation mobile data and application delivery.

To arrange an interview or briefing at MWC, please call Ilona Mohacsi at +1 631 764 3729 or email at ilona@penvine.com.

For a copy of the report, please click here.

About BroadHop, Inc.
Deployed by more than 90 telecom service providers serving more than 500 million subscribers in 40 countries, BroadHop's advanced next-gen policy management solutions enable service providers to control network resources in real time, monetize new services and applications, and deliver personalized, identity-based services in wireless and wireline networks. BroadHop products enable service providers to deliver converged applications, content and services over multi-access networks, so they can quickly build new revenue streams, reduce operating expenses, and create competitive advantage in their markets. For more information on BroadHop and its products, visit www.broadhop.com or follow the company on http://twitter.com/broadhop.

All trademarks, trade names, service marks, and logos referenced herein belong to their respective companies.

Contact Information

  • Media & Industry Analyst Contact:
    Ilona Mohacsi
    PenVine for BroadHop, Inc.
    +1 631-764-3729
    Email Contact