SOURCE: BroadHop, Inc.

BroadHop, Inc.

February 23, 2012 09:16 ET

BroadHop Unveils Quantum Subscriber Analytics at Mobile World Congress

Highly Scalable Reporting Solution Delivers Critical Subscriber Intelligence to Operators

DENVER, CO--(Marketwire - Feb 23, 2012) - Mobile World Congress -- BroadHop, Inc., the leader in next generation policy control platforms for telecom operators, today unveiled its newest offering, Quantum Subscriber Analytics, a highly scalable reporting solution that provides critical, in-depth subscriber intelligence to network operators. Fully integrated with BroadHop's next generation Quantum Network Suite's Policy, Charging and Subscriber Data Management solutions as well as network enforcement points including industry leading DPIs, Quantum Subscriber Analytics delivers an end-to-end view of subscriber behavior that bridges the network transport and back office.

A deep understanding of how subscribers use their plans, the network and applications is needed to enable operators to intelligently design personalized service offerings and enable product marketing campaigns that effectively meet customer demands. Quantum Subscriber Analytics captures essential subscriber event and transaction data that cannot be fulfilled in the back-office or transport layers. With Quantum Subscriber Analytics, operators can now examine subscriber behavior and usage by time of day, location, network access type, application, session duration, and subscriber events. The solution's reporting dashboard enables rich graphical reports for both ad-hoc and scheduled reporting.

Quantum Subscriber Analytics enables operators to:

  • Launch marketing campaigns and promotions based on individual subscriber behavior and service tier
  • Create fine grained service plans and value added options targeting specific subscriber segments by combining QoS, charging rules and application-based packages
  • Tailor service plan limits and charging rules by analyzing subscriber usage
  • Forecast CAPEX for capacity expansions for network transport and OSS/BSS applications

"Analytics are becoming increasingly important to carrier marketing and network operations; they need more fine-grained subscriber intelligence to successfully launch new service packages and effectively plan for network expansion," said Bill Diotte, CEO and president of BroadHop, Inc. "Network traffic analytics from DPIs and network reporting solutions only provide a limited view of individual subscriber application based usage patterns. Vital subscriber intelligence and application based usage insight is lost due to lack of integration between the carrier back-office and transport systems. BroadHop's Quantum Subscriber Analytics solves this problem by capturing and consolidating subscriber behavior by combining per-app, per subscriber traffic and usage patterns with subscriber service package and usage caps."

To learn more about Quantum Subscriber Analytics or to arrange a meeting at Mobile World Congress, please contact Ilona Mohacsi at ilona@penvine.com.

About BroadHop, Inc.
Deployed by more than 90 telecom service providers serving more than 500 million subscribers in 40 countries, BroadHop's advanced next-gen policy management solutions enable service providers to control network resources in real time, monetize new services and applications, and deliver personalized, identity-based services in wireless and wireline networks. BroadHop products enable service providers to deliver converged applications, content and services over multi-access networks, so they can quickly build new revenue streams, reduce operating expenses, and create competitive advantage in their markets. For more information on BroadHop and its products, visit www.broadhop.com or follow the company on http://twitter.com/broadhop.

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Contact Information

  • Media & Industry Analyst Contact:
    Ilona Mohacsi
    PenVine for BroadHop, Inc.
    +1 631-764-3729
    Email Contact