SOURCE: BroadLogic Network Technologies

March 11, 2008 08:00 ET

BroadLogic Expands Global Footprint With Opening of a China Development Center

Company Responds to Rapid Growth in New Broadband-Based Services With Facility That Will Reduce Product Design Cycle and Provide Entry to New Markets

SAN JOSE, CA--(Marketwire - March 11, 2008) - BroadLogic Network Technologies, a leading provider of silicon solutions for broadband networks, today announced the BroadLogic Development Center, a new facility in Beijing that will expand the company's engineering capabilities. The addition of key engineering resources and talent in the development center will enable the company to rapidly respond to strong market growth and demand for BroadLogic's silicon based high performance video processing and QAM demodulation solutions for advanced broadband networks. The BroadLogic Development Center will allow BroadLogic and its customers to deliver new products to assist the multiple system operators (MSO) community to continue the transition to "all digital" networks.

The demand for video processing technologies continues to increase rapidly as MSOs seek ways to migrate towards an all digital network. BroadLogic's silicon solutions enable operators to efficiently reclaim precious network bandwidth while at the same time enabling faster speeds for video and data processing, allowing for enhanced service offerings.

Companies like BroadLogic are critical to satisfying this demand and helping MSOs deliver new, competitive services into the market. The new engineering resources in China augment the BroadLogic development team in the U.S. The BroadLogic Development Center will accelerate adoption of products by increasing silicon and reference board development capabilities and reducing average design cycle times.

"We are still just at the beginning of the transformation in what services MSOs offer and how they deliver them," said Danial Faizullabhoy, president and CEO of BroadLogic. "As the market for digital video and high-speed data services continues to expand, BroadLogic's technology will help MSOs make the transformation faster and more effectively than any other solution. BroadLogic remains committed to putting in place all the resources it needs to stay ahead of a fast-growing and very dynamic market."

"China offers highly qualified and dedicated engineers who will be instrumental in our go-to-market strategy in the coming months and years," said Weimin Zhang, CTO and vice president of engineering of BroadLogic. "We will continue to add resources at this new facility to ensure BroadLogic will stay ahead of market demand."

The BroadLogic Development Center is wholly owned by BroadLogic. BroadLogic engineering and development is distributed between its headquarters in San Jose and the new center in Beijing.

About BroadLogic

Headquartered in San Jose, California, BroadLogic designs and supplies breakthrough video-processing technologies that enable broadband network operators to maintain their competitive edge by offering next-generation video-on-demand, digital-video, voice, and high-speed data services to more consumers. BroadLogic's patented technologies power devices that simultaneously process an order of magnitude more video content than conventional approaches, helping operators maximize revenue gains while controlling operational and capital expenditures. For more information please visit www.broadlogic.com.

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