SOURCE: BroadLogic Network Technologies

May 13, 2008 08:00 ET

BroadLogic's Residential Gateway Reference Design Accelerates the Cable Industry's All-Digital Transition

First Reference Design From BroadLogic's China R&D Center to Speed Delivery of Solutions That Let MSOs Go All-Digital

SAN JOSE, CA--(Marketwire - May 13, 2008) - BroadLogic Network Technologies, a leading provider of silicon solutions for broadband networks, will unveil a reference design for a whole-home solution residential gateway at the NCTA show in New Orleans, May 18-20, executive suite ES-49 on the show floor. Based on the company's advanced TeraPIX™ chip, the reference design is the first product developed by the recently opened BroadLogic R&D Center in China. The reference design will enable cable equipment manufacturers to rapidly develop and produce analog residential gateways for single family residential applications. Solutions based upon the reference design will allow multiple system operators (MSOs) to continue delivering an analog TV service tier to the estimated 30 million cable homes that are analog only while still supporting digital services to those subscribers who require both service tiers.

Going all-digital will maintain cable's competitive edge by providing more advanced services, enabling them to stay ahead of other service providers. A residential gateway, based on the advanced TeraPIX multi-channel video processor, delivers a cost-effective, non-disruptive solution benefiting today's MSO strategies.

Unlike any other product on the market today, a BroadLogic-based residential gateway converts any portion of the digital signal and recreates and delivers an analog signal to every analog television in the home without the need for set-top boxes. The residential gateway is a simple, elegant solution that complements other efforts on the part of cable operators to enhance their spectrum, allowing them to go all-digital and reclaim substantial bandwidth without requiring a network rebuild.

"I'm extremely pleased that our China development center was able to produce this reference design so quickly," said Danial Faizullabhoy, president and CEO of BroadLogic. "MSOs need the residential gateway in order to remain competitive, but many of our OEM customers have resource allocation issues that prevent them from committing the time it takes to develop a new product from scratch. The reference design will allow these manufacturers to deliver their products to market much faster."

The BroadLogic Development Center, located in Beijing, has expanded the company's engineering capabilities and allows BroadLogic and its customers to deliver new products to market faster. Opened late last year, the BroadLogic Development Center is wholly owned by BroadLogic. BroadLogic engineering and development is distributed between the company's headquarters in San Jose and the new center in Beijing.

"Our team in Beijing has demonstrated an incredible proficiency and commitment to quality, ensuring our OEM customers will be able to get their products into the hands of MSOs quickly and with a minimum of effort," said WeiMin Zhang, CTO and vice president of engineering of BroadLogic and head of the BroadLogic Development Center. "The success of this project reflects the value of our China team and the contribution they will make to BroadLogic over the coming months and years."

About BroadLogic

Headquartered in San Jose, California, BroadLogic designs and supplies breakthrough video-processing technologies that enable broadband network operators to maintain their competitive edge by offering next-generation video-on-demand, digital-video, voice, and high-speed data services to more consumers. BroadLogic's patented technologies power devices that simultaneously process an order of magnitude more video content than conventional approaches, helping operators maximize revenue gains while controlling operational and capital expenditures. For more information please visit www.broadlogic.com.

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