SOURCE: BroadSoft, Inc.

BroadSoft, Inc.

October 22, 2012 11:30 ET

BroadSoft Announces UC One

A Comprehensive Platform That Enables Telecommunications Service Providers to Offer a Wide Range of Unified Communications Solutions

GAITHERSBURG, MD--(Marketwire - Oct 22, 2012) -   BroadSoft, Inc. (NASDAQ: BSFT) today announced UC One™ -- a comprehensive, open unified communications (UC) platform that combines all of the critical elements a telecommunications service provider requires to ensure rapid delivery of their unified communications solutions to the market segments they serve, including a single end-user interface, full mobility, open APIs and defined market offerings. 

A 2012 Infonetics Research survey on enterprise plans for unified communications reveals that when choosing a UC solution, 71% of respondents view mobile device integration as "very important." The survey adds that complexity has displaced cost as the leading barrier affecting UC deployment, a belief not helped by the fragmented landscape of service providers, as well as communications silos for voice, video, text and collaboration that inhibit employee productivity and mobility. 

UC One removes this complexity by providing a single platform for service providers to design and introduce a comprehensive set of communications solutions for the market segments they serve, including microbusinesses, small and medium businesses, and large enterprises.

The UC One Platform integrates four key unified communications components:

  • Intuitive user experience - Service providers can deliver a full UC experience that transforms the way enterprise end-users communicate by making voice, video, web collaboration, and instant messaging and presence available on a single interface that spans a user's mobile devices.
  • Mobile-ready - Rather than having to fine-tune UC services to be compatible with each mobile network and device, BroadSoft has architected UC One to easily integrate with mobile networks, whether 2G, 3G or 4G. Additionally, users can easily access all of their UC services from desk phones, laptops, smartphones and tablets, communicating they way they want, anytime, anywhere.
  • Open platform - By leveraging BroadSoft Xtended -- an ecosystem that encourages the interoperability and integration of BroadSoft's communications solutions with third-party applications, devices and systems -- UC One is positioned as the only "open" Unified Communications platform, enabling service providers to customize their UC offers by integrating with horizontal business process applications and unique vertical applications.
  • Market-ready packages - Service providers are better positioned to spur rapid adoption of UC services with market-ready offerings that package, price, and promote Unified Communications services that address the specific communications needs of each customer segment they serve.

"While enterprises have stated a clear desire for service providers to extend their core offering beyond voice, many providers have been challenged by the complexity of trying to pull together multiple communications services into a single, market-ready offering," said Michael Tessler, president and chief executive officer, BroadSoft. "With UC One, we believe service providers can deliver revenue-generating UC services from a single platform, in turn reimagining how end-users can interact and communicate across all devices and networks -- from anywhere and at any time."

For additional information on UC One, please visit http://broadsoft.com/products/broadworks/uc-one/

About BroadSoft
BroadSoft is the leading provider of software and services that enable mobile, fixed-line and cable service providers to offer Unified Communications over their Internet Protocol, or IP network. The Company's core communications platform enables the delivery of a range of enterprise and consumer calling, messaging and collaboration communication services, including private brand exchanges, video calling, text messaging and converged mobile and fixed-line services.

Forward-Looking Statements
This press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements may be identified by their use of terms and phrases such as "can," "enable," "will," "allows" and other similar terms and phrases, and such forward-looking statements include, but are not limited to, the statements regarding the capabilities and benefits to service providers of UC One. The outcome of the events described in these forward-looking statements is subject to known and unknown risks, uncertainties and other factors that could cause actual results to differ materially from the results anticipated by these forward-looking statements, including, but not limited to whether UC One will be utilized by BroadSoft's customers and the resulting financial and other benefits to BroadSoft, as well as those factors contained in the "Risk Factors" sections of the Company's Form 10-Q for the quarter ended June 30, 2012 filed with the Securities and Exchange Commission, or SEC, on August 6, 2012 and the Company's Form 10-K for the year ended December 31, 2011 filed with the SEC on February 29, 2012, and in the Company's other filings with the SEC. All information in this release is as of October 22, 2012. Except as required by law, BroadSoft undertakes no obligation to update publicly any forward-looking statement made herein for any reason to conform the statement to actual results or changes in its expectations.