SOURCE: BroadSoft, Inc.

June 16, 2008 11:38 ET

BroadSoft Launches Channel Partner Program as Part of Fast-Paced Global Growth Strategy

Partner Network Expands Reach Into New Regional and Vertical Markets

LAS VEGAS, NV--(Marketwire - June 16, 2008) - NXTcomm08 -- BroadSoft, Inc., the leading provider of VoIP application software, today announced the Channel Partner Program as part of the company's ongoing global growth strategy.

The Channel Partner Program expands BroadSoft's existing Original Equipment Manufacturer (OEM) relationships for the BroadWorks® VoIP application platform into new local and vertical markets. Channel Partner Program members can also leverage BroadSoft® Xtended, the company's initiative for development of Web 2.0 applications that are integrated with BroadWorks.

The award-winning BroadWorks platform has been selected by nearly 300 service providers in 59 countries to deliver advanced voice and multimedia services to SMBs, large enterprises and residential users.

The BroadSoft Channel Partner Program complements BroadSoft's talented Sales operation by leveraging qualified channel partners in specific market segments. Under the program, channel partners will have access to technical, marketing and branding materials through an online portal, as well as sales support. The program ensures consistently high-quality service by certifying its personnel with BroadWorks via BroadSoft's online training and certification programs.

"Partners choose to work with companies that implement best practices, maintain rich and useful partner portals and provide proven sales and marketing resources," said Ken Rokoff, Vice President of Business Development for BroadSoft. "We make it easy for partners to offer our solutions and give them the support they need to be successful."

Channel partners qualify for the program to offer BroadWorks-based business and residential services based on their technology expertise, pre-existing service provider relationships and customer base. In addition, channel partners will have access to the Xtended Services Interface, which will enable them to integrate BroadWorks calling features with web-based applications for the accelerated creation of new services.

Prior to the launch, 50 existing partners formally joined the Channel Partners Program.

"With the formalization of the processes, and additional training and certification, we expect that it will become even easier to build, support, manage and innovate solutions based on the BroadWorks platform," said Andrew Briggs, Managing Director of Converged Communications and Customer Interactive Solutions at Dimension Data.

"The BroadSoft Channel Partner Program's sales support and marketing materials will help us go to market faster with our voice solutions," said Dae-Young Kim, CEO of Nable Communications in South Korea.

"We have enjoyed success when presenting BroadWorks to enterprises," said Ivan Dementiev, VoIP business unit director of Russian-based system integrator NVision Group."We're particularly eager to incorporate web-based applications into our offerings."

For more information about the BroadSoft Channel Partner Program, go to www.broadsoft.com/Partners/Channel_Program.htm. For more information about the Xtended Services Interface, go to http://developers.broadsoft.com. Joining the Xtended Developers Program is free.

About the BroadWorks Platform

BroadSoft's IMS-compliant BroadWorks® platform provides a comprehensive range of VoIP applications, including Hosted Unified Communications, Mobile PBX, Business Trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

About BroadSoft

BroadSoft® provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its award-winning flagship BroadWorks technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to seven of the Top 10 and 13 of the Top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, KPN, SingTel, Sprint, Telefonica de Espana, Telstra, T-systems and Verizon. For additional information, go to www.BroadSoft.com.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective companies.

Contact Information