SOURCE: BroadSoft, Inc.

October 23, 2007 09:00 ET

BroadSoft Launches VoIP Mash-Up With Salesforce.com

New Mash-Up Seamlessly Integrates BroadSoft VoIP Platform With Salesforce CRM Applications, Allowing Users to Access Advanced Voice Features

SAN FRANCISCO, CA and GAITHERSBURG, MD--(Marketwire - October 23, 2007) - BroadSoft, Inc., a leading provider of VoIP application software, today announced that it has completed a "mash-up" of its BroadWorks® VoIP application platform with salesforce.com, the market and technology leader in on-demand business services. The new joint solution will enable enterprise users to integrate the BroadWorks VoIP platform directly into salesforce.com's customer relationship management (CRM) applications, allowing users to access click-to-dial, recorded-call logging and other advanced voice features.

By introducing a computer telephony integration (CTI) connector for the BroadWorks platform, Salesforce users can now fully integrate with the BroadWorks-based phone system. This enables enterprises to use their carrier-grade VoIP calling features -- such as call control, call hold and call transfer -- in conjunction with the customer relationship management features in salesforce.com. Additionally, BroadWorks end-users can automatically capture and manage detailed logs of all calls from within salesforce.com to track interactions with customers. The integration also automatically opens a caller's salesforce.com contact record when the user receives an incoming call.

Telecom service providers can now offer the BroadSoft-salesforce.com integration as a value-added service. The BroadSoft-salesforce.com solution is now available for service providers on a free trial basis.

"BroadSoft and salesforce.com bring two market leaders in their respected categories -- hosted VoIP and on-demand CRM applications -- into the spotlight with an integration that has broad, practical appeal for many users," said Laurie McCabe, vice president of SMB Insights and Solutions for AMI-Partners. "SMBs and large enterprises that want a more unified and streamlined way to integrate contact management with VoIP should find this offering compelling."

"BroadSoft's CTI connector for Salesforce Call Center is another example of a company enabling salesforce.com customers to connect to millions of business phone lines," said Bobby Napiltonia, senior vice president of alliances for salesforce.com. "Now every service provider using BroadSoft's BroadWorks platform can deliver enterprise-grade VoIP integrated with Salesforce. BroadSoft has recognized the power of this integration."

BroadSoft and salesforce.com demoed the joint solution at the BroadSoft Connections 2007 Executive Users Conference, which ran from Oct. 14 to 17 in Phoenix, Arizona. Salesforce.com was a sponsor of BroadSoft Connections.

"By incorporating the BroadWorks menu of advanced calling features with managing customers through salesforce.com, we're giving operators a compelling, revenue-generating solution targeted for their enterprise customers," said Scott Wharton, vice president of Marketing for BroadSoft. "This integration shows how BroadWorks can be used to increase end-users' productivity by making VoIP a ubiquitous element in daily business functions."

About salesforce.com

Salesforce.com is the market and technology leader in on-demand business services. The company's Salesforce suite of on-demand CRM applications allows customers to manage and share all of their sales, support, marketing and partner information on-demand. Force.com, the world's first on-demand platform, enables customers, developers and partners to build powerful new on-demand applications that extend beyond CRM to deliver the benefits of multi-tenancy and The Business Web across the enterprise. Force.com allows applications to be easily shared, exchanged and installed with a few simple clicks via salesforce.com's AppExchange marketplace, available at http://www.salesforce.com/appexchange. Customers can also take advantage of Successforce, salesforce.com's world-class training, support, consulting and best practices offerings.

As of July 31, 2007, salesforce.com manages customer information for approximately 35,300 customers including ABN AMRO, Dow Jones Newswires, Japan Post, Kaiser Permanente, KONE, Sprint Nextel, and SunTrust Banks. Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase salesforce.com applications should make their purchase decisions based upon features that are currently available. Salesforce.com has headquarters in San Francisco, with offices in Europe and Asia, and trades on the New York Stock Exchange under the ticker symbol "CRM." For more information please visit http://www.salesforce.com, or call 1-800-NO-SOFTWARE.

About the BroadWorks Platform

BroadSoft's IMS-compliant BroadWorks® platform provides a comprehensive range of VoIP applications, including hosted PBX, IP Centrex, mobile PBX, business trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is uniquely capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

About BroadSoft®

BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its award-winning flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 7 of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, KPN, SingTel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.BroadSoft.com.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. Copyright (c) 2007 salesforce.com, inc. All rights reserved. Salesforce.com and the "no software" logo are registered trademarks of salesforce.com, inc., and salesforce.com owns other registered and unregistered trademarks. Other names used herein may be trademarks of their respective owners.

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