SOURCE: BroadSoft, Inc.

September 06, 2007 13:00 ET

BroadSoft Named World's No. 1 Private Telecom Company by Light Reading

GAITHERSBURG, MD--(Marketwire - September 6, 2007) - BroadSoft, Inc., a leading provider of VoIP application software, today announced that Light Reading has recognized BroadSoft as the world's No. 1 ranked company on its 2007 "Top Ten Private Companies" list. Each year, Light Reading, a leading integrated business media company serving the telecommunications industry, ranks companies based on advanced and viable technology, talented and motivated people, and the smart use of financial resources.

"BroadSoft makes VoIP application software that allows carriers to offer services like IP Centrex for business customers and hosted residential VoIP for consumers, and it's one of the indisputable leaders in a field that has reached a certain maturity -- it's past its worst teenage tantrums and blossoming into early adulthood," Light Reading editors wrote in announcing BroadSoft as the top private company.

Light Reading noted additions this year to BroadSoft's executive team and board of directors, recently announced high-profile partnerships with Ericsson, Huawei Technologies and BEA Systems, and prominent customer announcements, such as Netherlands incumbent provider KPN. This was BroadSoft's third time on Light Reading's Top Ten Private Companies list, but its first time in the No. 1 spot.

"We are honored by Light Reading's recognition of BroadSoft as the top private telecom company in the world," said Michael Tessler, president and CEO of BroadSoft. "Hard work from everyone at BroadSoft allowed us to reach this pinnacle, which further underscores our market leadership position and our ongoing commitment to provide superior solutions to meet the growing demand for innovative VoIP communications around the world."

Among other recent honors, BroadSoft received the 2007 "Hottest Management Team" award from the Northern Virginia Technology Council (NVTC), the largest technology council in the U.S., which gives the annual award to an entrepreneurial company with exceptional leadership. In addition, research firm IDC recently named BroadSoft the global market share leader in VoIP application servers.

About Light Reading

Light Reading Inc. is the leading integrated business media company serving the telecommunications industry and other related next-generation communications markets. Established in February 2000, Light Reading's focus on producing high-quality independent content has allowed the company to attract a global audience of more than 400,000 to its network of sites, as well as an active customer base of 370 companies, including every leading public and private firm in the telecommunications industry.

About BroadSoft®

BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its award-winning flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to 7 of the top 10 and 13 of the top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, KPN, Singtel, Sprint, Telefonica de Espana, Telstra, T-Systems, and Verizon. For additional information, go to www.BroadSoft.com.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective companies.

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