SOURCE: BroadSoft, Inc.

July 15, 2008 09:00 ET

BroadSoft Selected to Expand Samsung Networks' Successful Hosted Voice Services for Large Enterprises in Korea

SNI to Add to 200,000 Business Users Already Deployed on the BroadWorks Platform

GAITHERSBURG, MD--(Marketwire - July 15, 2008) - BroadSoft, Inc., the leading provider of VoIP application software, today announced that Samsung Networks Inc. (SNI) will expand its deployment of hosted voice services on BroadSoft's BroadWorks® VoIP application platform. SNI delivers the services to large enterprises in South Korea.

SNI has already successfully deployed 200,000 Hosted PBX seats on the BroadWorks platform, making SNI one of the world's leading IP telephony service providers to large enterprises. Now, the company will introduce more VoIP services offerings, including BroadWorks Business Trunking, a SIPconnect-compliant solution that extends advanced calling features to enterprises using the customers' existing telephone facilities and equipment.

SNI's hosted and trunking voice services include advanced calling features, such as fixed-mobile convergence functionality with Simultaneous Ring and Remote Office, which makes any phone -- such as home or mobile -- a user's office phone.

"Our enterprise customers enjoy the easy-to-use features of the BroadWorks applications," said Shin, Dong-Kyoung, VP of SNI. "BroadSoft's platform has proven to be scalable and reliable. We are pleased to continue our partnership with BroadSoft."

"Samsung Networks has aggressively rolled out voice services to South Korea's large enterprises, making it one of the largest Hosted PBX carriers for business," said Michael Tessler, president and CEO of BroadSoft®. "SNI's success serves as a case study for carriers around the globe on how to package and sell the inherent value of Hosted PBX to large enterprises."

About BroadSoft

BroadSoft® provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its award-winning flagship BroadWorks technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to seven of the Top 10 and 13 of the Top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, KPN, SingTel, Sprint, Telefonica de Espana, Telstra, T-Systems and Verizon. For additional information, go to www.BroadSoft.com.

About Samsung Networks Inc.

Samsung Networks Inc. is a leading IP communication services provider with a high-speed global network that services more than 10,000 corporate customers in Korea and around the world. The company unites the world into one, through its optical networks connecting 64cities nationwide and more than 400 sites in 70 countries worldwide. Having 20 years of network servicing know-how and with class-leading professionals and technicians, the company provides top quality information technology services.

Samsung Networks' business falls into two main categories: communications infrastructure (including Optical Network Service, Virtual Private Network Service, Satellite Communication, Internet Telephony Service -- Samsung Wyz070, Corporate Telephone Service, Network Solution Integration, Network Consulting, and building and management of communication networks) and value-added services (including Video conferencing, IP Contact Center, Messaging (SMS/MMS), Internet Data Center, Samsung Mobile service and Home Network).

For more information, visit www.samsungnetworks.net -- Press release in foreign countries.

For more information, visit www.samsungnetworks.co.kr -- Press release in Korean.

BroadSoft and BroadWorks are registered trademarks of BroadSoft, Inc. All other names are trademarks of their respective companies.

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