SOURCE: BroadSoft, Inc.

April 21, 2008 10:14 ET

BroadSoft's VoIP Mashup With Named Product of the Year

Unified Communications Magazine Recognizes the Unified Connector for Salesforce for Outstanding Innovation

GAITHERSBURG, MD--(Marketwire - April 21, 2008) - BroadSoft Inc., a leading provider of VoIP application software, announced today that Technology Marketing Corporation's (TMC®) Unified Communications magazine ( has named BroadSoft's Unified Connector for Salesforce the Product of the Year. The Unified Connector for Salesforce is a Web 2.0 mashup of BroadSoft's BroadWorks® VoIP application platform with the leading web-based customer relationship management (CRM) application.

The Unified Connector for Salesforce enables enterprise users to use their carrier-grade VoIP calling functionality -- including click-to-dial, call hold and call transfer -- within

The Unified Connector for Salesforce is a flagship mashup in the BroadSoft Xtended program (, a pioneering initiative that brings together the carrier-grade BroadWorks voice applications with leading Web 2.0 solutions. Unified Communications magazine's Product of the Year award is the second honor for BroadSoft's Unified Connector for Salesforce in the last month. VON Magazine awarded the mashup with a Judge's Top 10 Innovator Award in March.

"This latest recognition from Unified Communications magazine shows that opinion-makers within the telecom industry understand the value of our BroadSoft Xtended program and the new, innovative applications and mashups that are created by third-party developers," said Michael Lauricella, director of BroadSoft Xtended. "The Unified Connector for Salesforce combines best-of-breed voice and video calling features with a powerful and popular CRM application. This mashup has really captured the interest of our telecom service provider customers and their enterprise end-users."

With the Unified Connector for Salesforce, BroadWorks end-users can automatically capture and manage detailed logs of all calls from within to track interactions with customers. The integrated solution automatically opens a caller's Salesforce contact record when the user receives an incoming call. The user can answer calls, place callers on hold and transfer calls -- all from within

See a live demo of the Unified Connector for Sales at the BroadSoft Xtended booth (#220) at Web 2.0 Expo from April 23 to 25.

Earlier this year, analyst Laurie McCabe of AMI-Partners said the Unified Connector for Salesforce brings "two market leaders in their respected categories -- hosted VoIP and on-demand CRM applications -- into the spotlight with an integration that has broad, practical appeal for many users."

"BroadSoft has proven it is committed to quality and excellence while addressing real needs in the marketplace. Unified Communications is pleased to grant a 2007 Product of the Year Award to their Web 2.0 product, Unified Connector for Salesforce," said Rich Tehrani, TMC President and editor-in-chief of Unified Communications.

Developers interested in voice-enabling business and social networking Web applications can join the BroadSoft Developers Program at

About Unified Communications

New in July 2007, Unified Communications magazine is devoted to educating enterprise decision makers on why and how they need to deploy unified communications (UC) solutions. Every issue of Unified Communications magazine features a comprehensive news section; case studies of successful deployments and lessons learned; interviews with leading hardware and software companies; and an 'industry' section, featuring analysis of important mergers and acquisition, partnerships and a Wall Street perspective on the unified communications market. Unified Communications has a subscriber base of 41,509.

About the BroadWorks Platform

BroadSoft's IMS-compliant BroadWorks® platform provides a comprehensive range of VoIP applications, including Hosted PBX/IP Centrex, Mobile PBX, Business Trunking and residential broadband services fully integrated into a single VoIP application platform. BroadWorks is capable of providing these applications with the reliability, redundancy, scalability and regulatory capabilities required to deliver carrier-class service.

About BroadSoft®

BroadSoft provides VoIP application software that enables the delivery of hosted telephony and multimedia services. Its award-winning flagship BroadWorks® technology empowers wireless, wireline and cable carriers to deliver next-generation voice and multimedia applications and advanced features that enable them to increase revenue, enhance competitive differentiation and elevate customer satisfaction. BroadSoft's family of carrier-class software products delivers the scale, open architecture and reliability that the world's leading telecommunications companies demand to serve mission-critical enterprise and residential broadband customers. BroadSoft provides VoIP applications to seven of the Top 10 and 13 of the Top 25 largest carriers worldwide, as measured by recent annual revenue, including Korea Telecom, KPN, SingTel, Sprint, Telefonica de Espana, Telstra, T-systems and Verizon. For additional information, go to

BroadSoft® and BroadWorks® are registered trademarks of BroadSoft®, Inc. All other names are trademarks of their respective companies.

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