SOURCE: Callidus Software Inc.

Callidus Software Inc.

June 20, 2012 07:00 ET

Broadstreet Data Selects CallidusCloud's LeadFormix Platform to Optimize Marketing Effectiveness and Revenue Performance

PLEASANTON, CA--(Marketwire - Jun 20, 2012) - Callidus Software Inc. (NASDAQ: CALD), the leader in sales effectiveness and cloud computing, announced today that Broadstreet Data, a data solutions consulting firm, has selected the CallidusCloud™ LeadFormix Marketing Automation platform to optimize the effectiveness of its marketing organization. The agreement was signed in the second quarter of 2012.

Broadstreet Data will leverage the LeadFormix platform to optimize its email and online lead generation campaigns. The company will deploy the LeadHooks module to enhance overall customer experience on its website and drive online conversions.

CallidusCloud's LeadFormix solution provides an easy-to-use, collaborative SaaS platform designed for Inside Sales, Sales, Marketing, and Web Optimization teams to optimize their sales pipeline growth. The LeadFormix platform goes beyond demand generation and workflow automation to provide real insight into a website visitor's intent, deriving actionable intelligence to convert a visitor into a qualified sales lead. The solution uses effective collaboration methodologies and enables knowledge sharing within communities across an organization's internal and external networks to bridge the gap between sales and marketing and boost revenues.

The LeadFormix platform is delivered as part of the CallidusCloud platform, a sales and marketing suite that is designed to help businesses drive enterprise engagement, sales performance management and sales effectiveness at all stages of the sales cycle with award-winning, multi-tenant cloud software. CallidusCloud offers the following software-as-a-service and mobile solutions: candidate assessment tests for hiring, video interviews, marketing automation, quotes and proposals, sales enablement, sales coaching, sales commission management, learning management and content authoring, underpinned by analytics and gamification.

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About Callidus Software
Callidus Software Inc. (NASDAQ: CALD) is the market and technology leader in sales effectiveness and cloud computing. Our customers gain a competitive advantage by maximizing sales cost efficiencies and driving improvements in sales effectiveness. CallidusCloud's award-winning multi-tenant SaaS applications set the standard for performance management of a company's sales force and channel partners. Over 2.5 million users rely on our solutions to power their performance. For more information, please visit

About Broadstreet
Broadstreet Data is North America's boutique Data Solutions consulting firm; helping our customers achieve sustainable data intelligence. We offer comprehensive data management and data solution application development services with solutions that enhance productivity and maximize results. We focus all of our efforts on delivering solutions and services through our unwavering commitment in bringing results to our customers. We are passionate about setting the standards for the next generation of data management technology by taking on the toughest data management challenges of our customers. For more information, please visit

©2012. Callidus Software Inc. All rights reserved. Callidus, Callidus Software, the Callidus Software logo, CallidusCloud, the CallidusCloud logo, TrueComp Manager, ActekSoft, ACom3, ForceLogix, Salesforce Assessments, iCentera, Webcom, Litmos, the Litmos logo, LeadFormix, Rapid Intake and 6FigureJobs are trademarks, service marks, or registered trademarks of Callidus Software Inc. and its affiliates in the United States and other countries. All other brand, service or product names are trademarks or registered trademarks of their respective companies or owners.

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