SOURCE: Zumobi

Zumobi

June 09, 2010 16:00 ET

Broadway Goes Mobile!

The iBroadway App for the iPhone and iPod Touch Launches on the Zumobi Network

SEATTLE, WA--(Marketwire - June 9, 2010) -  Zumobi, a premium mobile publishing network, today announced a partnership with Art Meets Commerce (AMC), a leading producer of Broadway and Off-Broadway shows, to launch the iBroadway App for the iPhone and iPod touch. With the hit Broadway musical, FELA! as a launch sponsor, the iBroadway App expands the famed theater district's reach and provides exposure for Broadway's premium sponsors across the mobile platform. The iBroadway app promotes the music and drama of Broadway while engaging with fans everywhere at anytime.

With iBroadway, users now have information about new and favorite Broadway shows at their fingertips. The app offers content that is seamlessly and elegantly married with compelling advertising and sponsorship opportunities for both brands and productions.

"For decades, Broadway has marketed itself through traditional channels -- print, radio, television and the like. Now, new media technologies and platforms have become increasingly important in theatrical advertising campaigns. iBroadway will allow producers and sponsors to reach an even broader audience in a rapidly advancing mobile space," said Chip Meyrelles, AMC's Executive Director. "It's a huge step up for theater; it also supports AMC's mission to extend Broadway's reach to the new media marketplace."

"Partnering with Art Meets Commerce, one of the leading producers and the top new media company on Broadway today, provides us with a unique opportunity to further expand our entertainment channel and bring the best live theater content to Zumobi Network users and brand advertisers," said Ken Willner, CEO of Zumobi.

App features include:

  • Details on performance venues, schedules and ticketing information, along with discounts for some of the hottest shows on Broadway;
  • Exclusive video content, synopses, reviews and cast information;
  • Links to purchase cast recordings and soundtracks from the iTunes store;
  • News, reviews and commentary from a host of the top writers in the theatre industry today;
  • A simple way for users to share details about their favorite shows via Facebook, Twitter or email.

Produced by Will Smith, Jada Pinkett, Jay-Z, Steve and Ruth Hendel, Roy Gabay, AMC Executive Director Chip Meyrelles and AMC Principal Ken Greiner, FELA! is the first production to advertise in the iBroadway app. The show is up for 11 Tony awards this Sunday including best musical, and through a promotional tie-in with Knitting Factory Records, a Fela Kuti bonus track will be offered free to users who purchase the musical's original cast recording through the app.

"Bringing Broadway to the smartphone is a new and exciting way for us to engage with FELA! fans," said Brian Long of Knitting Factory Records. "This app offers such a rich and unique opportunity for engagement, that we have added a special bonus track, which is only available to our fans who purchase the FELA! original cast recording through the iBroadway app. Fela Kuti lovers, and theater lovers, you have to have this!"

The iBroadway app is available for free on Apple's App Store and as a part of The Zumobi Network, the leading publishing partner for top media companies. It can be downloaded HERE.

About Art Meets Commerce
Art Meets Commerce is a leading producer of Broadway and Off-Broadway shows, as well as a new media advertising and marketing company at the heart of the theatrical community. With the launch of iBroadway, AMC is expanding its mission to build effective, innovative platforms to extend Broadway's reach in the new media marketplace.

AMC's principals are Chip Meyrelles, Ken Greiner, Jim Glaub, Laurie Connor, Timothy Haskell and Kevin Keating. For more information please visit www.artmeetscommerce.net.

About Zumobi
Zumobi is a leading mobile media company that publishes branded applications for next-generation smartphones. Zumobi's portfolio of mobile applications comprises The Zumobi Network, which provides highly focused and integrated solutions for brands, media properties and consumers to connect and engage. For more information, please visit www.Zumobi.com.

Contact Information

  • For media inquiries please contact:
    Melissa Klein or Rachel Levine
    LaunchSquad
    Zumobi@LaunchSquad.com
    (415) 625-8555