March 08, 2013 10:00 ET

Broadway Sales Increase on as New Shows Open in March

SOUTH WINDSOR, CT--(Marketwire - Mar 8, 2013) - While the month of March ushers in a new season, it also marks the opening of several Broadway shows, leading to a spike in the number of tickets sold through

Average daily Broadway orders have increased by 10 percent from January to March, according to data. Rodgers and Hammerstein's Cinderella - The Musical, which opened March 3 to rave reviews, is among's best-selling shows for 2013. Likewise, Ann, based on the life of Texas governor Ann Richards, and Vanya and Sonia and Masha and Spike, a recent transfer to Broadway, are each climbing the ranks.

"It's hard to imagine a better way to spend a weekend than enjoying the warmer weather in New York City during the day and catching a Broadway show at night," said Crystal Maldonado, theater specialist at "After a quiet few months on Broadway, with only four openings since January, people are excited to see what's new. Couple that with the fact that everyone's itching to get out of the house and it's no wonder tickets to the latest productions are selling."

Several plays and musicals will kick off the spring season, with several productions entering previews in March and officially opening in April.

Average Prices at for Broadway Shows Opening in March *

Show   Opening Date   Average Price
Cinderella - The Musical   March 3   $131
Ann   March 7   $180
Vanya and Sonia and Masha and Spike   March 14   $193
Breakfast at Tiffany's   March 20   $176
Hands on a Hardbody   March 21   $183

* As of 3/5/2013, 3:00 p.m. EST. Prices are not set by and may fluctuate based on market demand.

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