SOURCE: VideoGenie

VideoGenie

August 02, 2011 09:30 ET

Broadway's Smash Hit Musical Revival of HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING Launches Online Video Campaign to Find the Ultimate Fan

"The Search For The Ultimate Fan" Powered by VideoGenie Gives Winner the Opportunity to Be the Fan Correspondent for a Day and Meet the Cast

PALO ALTO, CA--(Marketwire - Aug 2, 2011) - HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING, the Tony and Pulitzer Prize-winning musical comedy starring Daniel Radcliffe and Tony Award winner John Larroquette, is on the hunt for its most passionate and enthusiastic fan with "The Search For The Ultimate Fan Contest." Fans are encouraged to submit videos that highlight their unbridled excitement for the show and the contest winner will be flown out to New York City to see the Tony Award-winning Broadway musical, meet members of the cast, and will be featured in a video series highlighting the experience of winning the contest from their point of view.

To execute the campaign, HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING selected VideoGenie, which provides a platform for customer-generated video. VideoGenie has been selected by some of the world's most well-respected brands and organizations including Levi's®, Intuit®, Sony Music and the U.S. Department of State, to power video-based testimonials, reviews and corporate communications. Brands use the product to gather, manage, publish and analyze videos recorded by their fans, incorporating the authentic video content they collect into a broad range of marketing and customer engagement initiatives.

"VideoGenie is an instrumental tool for us in highlighting and increasing fan engagement," explains Jim Glaub, Creative Director - Interactive. "VideoGenie's inherently viral platform allows fans to easily record their video entry and then share across social networks and email, building necessary buzz around the contest and show. The simple and innovative platform served as the perfect method to publicize the contest, engage fan contestants, and allow us to pick the Ultimate Fan."

HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING, directed and choreographed by Tony and Emmy Award-winner Rob Ashford, stars Daniel Radcliffe as J. Pierrepont Finch, and John Larroquette as J. B. Biggley, leading a cast of 30. With the aid of a trusty self-help book "How to Succeed in Business" wily window washer J. Pierrepont Finch enjoys a riotous rise up the corporate ladder. Will Finch's unorthodox business practices at the World-Wide Wicket Company get him in hot water with the head honcho J.B. Biggley, and jeopardize his romance with secretary Rosemary Pilkington? With a hilarious book and beloved score by Frank Loesser, HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING is packed with hit standards such as "I Believe in You," "Happy to Keep His Dinner Warm," "The Company Way," "Been a Long Day," "Rosemary," and "Brotherhood of Man." The 50th Anniversary production of HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING is produced by Broadway Across America (John Gore, Thomas B. McGrath, Beth Williams), Craig Zadan, Neil Meron, Joseph Smith, Michael McCabe, Candy Spelling, Takonkiet Viravan/Scenario Thailand, Two Left Feet Productions/PowerArts, Jen Namoff/Fakston Productions, Hilary A. Williams, HOP Theatricals, LLC/Paul Chau/Daniel Frishwasser/Michael Jackowitz, and Michael Speyer -- Bernie Abrams/Jacki Barlia Florin -- Adam Blanshay/Arlene Scanlan/TBS Service.

VideoGenie's involvement in the contest follows a successful Tony Awards launch where VideoGenie's platform was leveraged to build excitement around the upcoming 65th Annual Tony Awards. This past June, VideoGenie announced a round of $2 million in funding from Eric Schmidt's Innovation Endeavors and Blumberg Capital.

About VideoGenie
VideoGenie is the expert in customer-generated videos, which tap into the passions of brands' customers and fans. From video testimonials to reviews to ad campaigns, VideoGenie offers companies and brands a broad range of ways to engage customers and build an authentic voice. VideoGenie technology makes it easy to gather, publish, manage and analyze customer-contributed videos. Privately held, VideoGenie is backed by Blumberg Capital, Innovation Endeavors and angel investor Daniel Zumino. For more information, please visit www.videogenie.com.

More information about HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING:
Tickets for HOW TO SUCCEED IN BUSINESS WITHOUT REALLY TRYING range from $52 - $132, and are available at the Al Hirschfeld Theatre box office and at Telecharge.com (212-239-6200). The playing schedule is as follows: Tuesdays and Thursdays at 7pm, Wednesdays, Fridays, and Saturday at 8pm, with matinees Wednesday and Saturday at 2pm and Sunday at 3pm.

Contact Information

  • VideoGenie press contact:
    Dana Zemack or Amanda Shareghi
    LaunchSquad
    415-625-8555
    videogenie(at)launchsquad(dot)com