SOURCE: Brocade


February 28, 2011 08:00 ET

Brocade Executive Named a 2011 Channel Chief by Everything Channel's CRN

Barbara Spicek Recognized for Being a Staunch Channel Advocate and Delivering Partner Profitability

SAN JOSE, CA--(Marketwire - February 28, 2011) -  Brocade (NASDAQ: BRCD) today announced Everything Channel's CRN -- the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services -- has named Barbara Spicek, vice president of Worldwide Channels at Brocade, a "Channel Chief" for consistently defending, promoting and executing effective programs and strategies that drive channel profitability. Spicek was also included on CRN's "Top 100 Most Influential Executives" in the industry rankings as a Channel Maverick for her willingness to challenge conventional wisdom and create positive change for the channel community.

Spicek has spearheaded some of most significant developments to the Brocade Alliance Partner Network (APN) program over the past year, including the program's transition towards rewarding partners based on level of technology expertise and the addition of program elements that help partners capitalize on emerging IT trends. Most recently, Brocade enhanced the APN program with the addition of the Virtualized Fabric Partner and Application Delivery Partner Specializations to help channel partners capitalize on Ethernet fabric-based business opportunities enabled through the sales of the Brocade® VDX™ 6720 Data Center Switches and VCS™ software.

"We applaud Barbara for being recognized as a CRN Channel Chief," said Steve Lankard, Sr. Director at Agilysys. "Her straight-talk, desire for channel feedback and direction, focus on channel profitability and delivery of differentiated programs makes Brocade a valued partner. Agilysys has been a Brocade partner since the early 1990s when Brocade entered the data center with their best-in-class Fibre Channel switches. We've had tremendous growth in our SAN and storage solution business with Brocade. Agilysys and Brocade are working together to provide our customers with IP solutions and newly emerging Ethernet fabric designs which enable massive virtualization and cloud deployments."

The criteria for selecting Channel Chiefs include the executive's ability to implement policy and program innovations during the past year, the amount of revenue the company generates through partners and the nominee's willingness to speak out publicly on behalf of the channel as well as the number of years dedicated to channel activities. Since being appointed to her current role in February 2009, Spicek has been instrumental in introducing a number of new initiatives to the APN program with the goal of fully enabling the channel to profitably deliver value-added solutions and services to their customers.

"It's a privilege to be named a 2011 Channel Chief by CRN and this recognition signifies to me that our channel strategy is positively resonating with partners," said Barbara Spicek, vice president of Worldwide Channels at Brocade. "The channel today is undergoing change at a tremendous rate and it's my personal responsibility to provide partners with the tools and skill sets necessary to chart the course and successfully capitalize on exciting market transitions, including wide-scale virtualization, Ethernet fabric-based technologies and the cloud."

"Being named a Channel Chief is one of the most prestigious honors in the IT industry. This year's Channel Chiefs offer tremendous insight into the who's who of the Channel," said Kelley Damore, vice president and editorial director at Everything Channel. "Top channel executives consistently ensure that the Channel's voice is heard when strategic decisions are being made and continually nurture mutually profitable relationships. We applaud this year's Channel Chiefs for their successful partner programs and strategies."

For additional information on the CRN Channel Chief list, visit The Channel Chief list was published in the February 21, 2011 issue.

More Information
To learn more about the Brocade Alliance Partner Network program, visit

About Brocade
Brocade (NASDAQ: BRCD) networking solutions help the world's leading organizations transition smoothly to a world where applications and information reside anywhere. (

About Everything Channel
Everything Channel is the premier provider of IT channel-focused events, media, research, consulting, and sales and marketing services. With over 30 years of experience and engagement, Everything Channel has the unmatched channel expertise to execute integrated solutions for technology executives managing partner recruitment, enablement and go-to-market strategy in order to accelerate technology sales. Everything Channel is a UBM company. To learn more about Everything Channel, visit us at

About United Business Media Limited
UBM (UBM.L) focuses on two principal activities: worldwide information distribution, targeting and monitoring; and, the development and monetisation of B2B communities and markets. UBM's businesses inform markets and serve professional commercial communities -- from doctors to game developers, from journalists to jewelry traders, from farmers to pharmacists -- with integrated events, online, print and business information products. Our 6,500 staff in more than 30 countries are organised into specialist teams that serve these communities, bringing buyers and sellers together, helping them to do business and their markets to work effectively and efficiently. For more information, go to

Brocade, the B-wing symbol, BigIron, DCFM, DCX, Fabric OS, FastIron, IronView, NetIron, SAN Health, ServerIron, TurboIron, and Wingspan are registered trademarks, and Brocade Assurance, Brocade NET Health, Brocade One, Extraordinary Networks, MyBrocade, VCS, and VDX are trademarks of Brocade Communications Systems, Inc., in the United States and/or in other countries. Other brands, products, or service names mentioned are or may be trademarks or service marks of their respective owners.

© 2011 Brocade Communications Systems, Inc. All Rights Reserved.

Contact Information