SOURCE: Brocade


September 22, 2011 08:00 ET

Brocade Nabs Consecutive GTDC Rising Star Award for Top Sales Through Distribution

Award Honors Companies That Effectively Leverage Distribution Partnerships to Drive Channel Growth and New Technology Adoption

SAN JOSE, CA--(Marketwire - Sep 22, 2011) - Despite an uncertain economic climate and a challenging IT market, Brocade (NASDAQ: BRCD), a leader in networking technology, grew sales through its U.S. IT distribution partners faster than competitors during the past 12 months. Selected from among hundreds of technology vendors, Brocade received Global Technology Distribution Council's (GTDC) Silver Rising Star award based on the company's strong performance in the $100 million to $500 million category for year-over-year U.S. revenue growth through distributors.

Rising Stars are distinguished for their ability to forge strong partnerships with technology distributors to produce exceptional business results. The GTDC, a worldwide industry association dedicated to defining and promoting the role of the wholesale technology distribution industry, presented the awards this week as part of its annual Vendor Summit event, held this year at the Fairmont Hotel in Newport Beach, Sept. 20 to 21. GTDC members drive more than $100 billion in annual worldwide channel sales.

Brocade's exceptional performance was noted from among hundreds of IT manufacturers and publishers that rely on GTDC distributors to supply inventory to technology solution providers worldwide. This recognition represents Brocade's continued achievements in driving growth through distribution channels, as the company was a recipient of the Bronze Rising Star Award in 2010.

"The IT industry is in the midst of a major transformation; in response to that, distributors have had to make major investments in sales enablement services and lead generation support to help resellers quickly adapt to industry changes and achieve success," said Barbara Spicek, vice president of Global Channels at Brocade. "As a company that deeply values its partnerships, this recognition serves as further validation that Brocade's approach of putting partner profitability first resonates loud and clear in the channel. Brocade is honored to be recognized by GTDC yet again as a 'Rising Star' among technology vendors."


Sales figures that determine Rising Star award winners are based on the past year's actual U.S. revenue as calculated by industry research organization The NPD Group using its Distributor Track® service. To be eligible for a Rising Star award, vendors are required to have sold corresponding products through IT distributors for a minimum of one year. Categories include:

  • $500 million or more in U.S. distribution sales/highest year-over-year revenue growth
  • $100 - $500 million in U.S. distribution sales/highest year-over-year revenue growth
  • $20 million - $100 million in U.S. distribution sales/highest year-over-year revenue growth
  • Software publishers with sales of at least $20 million/highest year-over-year revenue growth

Available by subscription, the Distributor Track aggregates actual distributor sell-through data to enable sharp insight into channel sales and pricing trends with the ability to drill down into specific product subcategories, including detailed attributes based on specific areas of interest.

About The NPD Group, Inc.
The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 1,800 manufacturers, retailers, and service companies rely on NPD to help them drive critical business decisions at the global, national, and local market levels. NPD helps its clients to identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions. Information is available for the following industry sectors: automotive, beauty, commercial technology, consumer technology, entertainment, fashion, food and beverage, foodservice, home, office supplies, software, sports, toys, and wireless. For more information on The NPD Group and Distributor Track, visit

About The Global Technology Distribution Council
The Global Technology Distribution Council (GTDC) is a worldwide industry association dedicated to defining and promoting the role of wholesale distribution in a successful and healthy information technology channel. The Council is comprised of the computer industry's top wholesale distributors dedicated to serving "the channel," a network of skilled value-added resellers and retail stores focused on providing hardware, software, and services to businesses and consumers around the globe. Members include: AB S.A (WARSAW: ABPL), ABC Data, ALSO-Actebis (SWISS: ALSN), Altimate Group/DCC SerCom, Arrow Electronics (NYSE: ARW), Avnet (NYSE: AVT), Computer Gross Italia, Computerlinks, Copaco N.V., D&H, Esprinet (MILAN: PRT), Ingram Micro (NYSE: IM), Intcomex, Magirus AG, Officer Distribuidora, Redington (BOMBAY: REDI), SiS Technologies (HKSE: 0529), ScanSource (NASDAQ: SCSC), SYNNEX (NYSE: SNX), Tech Data (NASDAQ: TECD), 20:20 Mobile Group, Westcoast LTD and Westcon.

About Brocade
Brocade® (NASDAQ: BRCD) networking solutions help the world's leading organizations transition smoothly to a world where applications and information reside anywhere. (

Brocade, the B-wing symbol, DCX, Fabric OS, and SAN Health are registered trademarks, and Brocade Assurance, Brocade NET Health, Brocade One, CloudPlex, MLX, VCS, VDX, and When the Mission Is Critical, the Network Is Brocade are trademarks of Brocade Communications Systems, Inc., in the United States and/or in other countries. Other brands, products, or service names mentioned are or may be trademarks or service marks of their respective owners.

© 2011 Brocade Communications Systems, Inc. All Rights Reserved.

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