SOURCE: MarketLive


July 17, 2012 10:00 ET

Bronner's Christmas Wonderland Selects MarketLive to Launch eCommerce Site

World's Largest Christmas Superstore Expedites Time-to-Market With MarketLive's Breakthrough Jump Start Program

PETALUMA, CA--(Marketwire - Jul 17, 2012) - MarketLive, Inc., the leader in enterprise-class eCommerce software and solutions, today announced Michigan-based Bronner's, the world's largest Christmas store, has selected MarketLive to launch the company's new eCommerce site, The new site went live on June 18th.

After much due diligence, Bronner's chose MarketLive for its true partnership approach. MarketLive provided constant and ongoing support throughout the development launch process. MarketLive's leading-edge technology and best practices were also cited as deciding factors as well as MarketLive's unwavering commitment to technology investment.

Bronner's, whose retail store measures the size of one and a half football fields and is visited by more than two million people annually, launched its new eCommerce site through MarketLive's Jump Start Program which offers retailers access to enterprise-class functionality and best practices previously accessible to only the biggest shopping sites like Amazon.

Bronner's was challenged with creating an online shopping experience that mirrored their extraordinary in-store shopping experience while driving revenue as well as in-store visits. MarketLive stood up to the challenge by providing Bronner's with key features and functionality including mobile and social, Intelligent Imaging, product carousels, quick views, advanced personalization, and a persistent shopping cart. Additionally, MarketLive was able to seamlessly integrate with Bronner's back end systems.

Bronner's is well known for its charming, hand-painted personalized ornaments and gifts, a tradition started by the store's founder, Wally Bronner. MarketLive's Intelligent eCommerce Platform offers Bronner's the features and functionality to highlight free personalization on thousands of items.

"We were extremely cautious with our selection process and conducted extensive due diligence," said Maria Sutorik, President of Bronner's. "There's no question that MarketLive offers superior technology and best practices, but they also offer superior support which was exactly what we needed to be successful."

"We're excited to welcome Bronner's to the MarketLive family. It's truly an honor to launch the world's largest online Christmas store," said Mark Pierce, CEO of MarketLive. "Bronner's is doing everything right from an eCommerce perspective to drive customer loyalty and increased conversions while offering a highly engaging shopping experience."

About Bronner's
BRONNER'S CHRISTmas WONDERLAND is a Christmas-lover's dream and was founded in 1945 by Wally Bronner. It has grown to be the world's largest Christmas store and welcomes more than 2 million visitors annually from around the world to the amazing shopping wonderland in Frankenmuth, Michigan. Bronner's website and Bronner's Christmas Favorites catalog are the next best thing for shoppers who can't make the trip in person. In addition to over 6000 items ranging from Christmas ornaments, lights and collectibles, Bronner's website also offers a wealth of information about the store, Bronner's Silent Night Chapel, fun facts and tips, and Frankenmuth. Bronner's commercial decorations and wholesale divisions are also available to meet business-to-business or municipal needs, while Bronner's custom ornaments make unique corporate gifts, commemoratives and fundraising ideas. The Bronner family and staff love to share the true joy of Christmas year-round.

About Marketlive
Since 1995, MarketLive, Inc. ( has provided enterprise-class eCommerce retail technology and services that help fast-growing companies successfully sell goods and services online. Designed to meet the unique requirements of catalogers, retailers, direct marketers, and manufacturers, the extensible MarketLive® eCommerce Suite and MarketLive's best practices-based Intelligent Selling® methodology enable merchants to enhance their customers' experience online while dramatically improving acquisition, conversion, and retention rates. The MarketLive platform is the most retail-targeted, fully featured, customizable eCommerce solution on the market today. MarketLive powers successful retail eCommerce sites, including Peruvian Connection, Learning Resources, Sports Chalet, Helzberg, and Party City, Armani/Exchange, and many others.

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